An excellent alternative to Google Ads
April 26, 2022

An excellent alternative to Google Ads

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Verizon Media Ad Platform (Brightroll, One by AOL, Yahoo Gemini)(formerly Oath)

New client acquisition is only one of several business issues that I'm working on. New clients have come to me at a very low-cost thanks to Yahoo Search, and that's been a huge help. Prospecting can also benefit from predictive audience features. The procedure of retargeting is also basic. Yahoo Gemini allows our company to display advertisements on Yahoo search results, which is essential for gaining new customers and is good for business.
  • For any other marketing initiatives, Yahoo! is an excellent supplement.
  • Since many individuals see our ads, the return on investment (ROI) is rather good for us.
  • It's a simple system to utilize in terms of inventory management, branding, and other aspects of customer support.
  • A more user-friendly interface is needed because the current one is difficult to use.
  • In comparison to Google Ads, Search Ads see substantially less traffic.
  • I found the system to be substantially sluggish than any other platform I had ever utilized.
  • We now have more places where our company can be found.
  • DSP helps us to contact our target audience more effectively.
  • Search, native, and video ads are all part of their advertising mix.

Do you think Yahoo DSP delivers good value for the price?


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Did implementation of Yahoo DSP go as expected?


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Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

Yahoo DSP Feature Ratings