Whatever name you prefer, One by AOL is worth testing!
January 10, 2020

Whatever name you prefer, One by AOL is worth testing!

Nicholas J. Salvatore | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ONE by AOL

The One by AOL platform, now known as the Verizon Media or “Oath” DSP, is currently being used by my team & I to buy programmatically for our clients. My team is part of the larger Programmatic Department at PlatformGSK - a subset of Publicis Health Media servicing the GSK client.
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
  • Pixels & Rules - compared to other DSPs, the setup is a platform for creating pixels, and rules are less intuitive or clear to follow.
  • Produced strong CPA performance and generated large volumes of site conversions when using the Predictive Modeling tool.
I would still say that The Trade Desk and Google DV360 would rank in the top tier for DSPs, while One by AOL would rank in the second tier. That said, the progress and advancements in the last few years from AOP to ONE by AOL to the new Verizon Media platform are worth looking into and testing for yourself - particularly on the 1st party data and O&O inventory fronts.
The ONE by AOL platform is well suited for users looking to leverage Verizon Media 1st party data to reach valued prospects or looking to purchase Verizon Media O&O inventory at a better access point.

Verizon Media Ad Platform Feature Ratings

Ad campaign creation
7
Ad deployment
Not Rated
Display advertising
7
Ad display and retargeting segmentation
8
Sequence targeting
Not Rated
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
6
Ad performance reports
7
Ad conversion tracking
6
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
7