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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CROLabs

    N/AN/ACROLabs is a conversion rate optimization (CRO) platform that uses multi-agent AI to analyze web pages, build tested variants, and personalize visitor experiences. Rather than functioning solely as a testing engine, the platform's AI agents handle the analysis, variant creation, and test execution, with final approval remaining under user control before any change goes live. How It Works A multi-agent system scans landing pages…

    $99

    per month

    Optimal

    Score8.4 out of 10
    N/AOptimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.

    $2,388

    per year

    Pricing
    CROLabsOptimal
    Editions & Modules
    Basic
    €99
    per month
    Scale
    €219
    per month
    Pro
    €359
    per month
    Starter
    $2388
    per year
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    CROLabsOptimal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCROLabs offers three subscription tiers, billed either monthly or annually. Monthly Billing Basic: €99/month Scale: €219/month Pro: €359/month Annual Billing (20% discount vs. monthly rate) Basic: €950/year (equivalent to €79/month) Scale: €2102/year (equivalent to €175/month) Pro: €3446/year (equivalent to €287/month) All plans include a 14-day free trial. No credit card is required to start a trial, and users can cancel at any time. Annual billing represents a 20% savings compared to paying month-to-month at any tier. Pricing is quoted in EUR.—
    More Pricing Information
    Community Pulse
    CROLabsOptimal
    Considered Both Products
    CROLabs
    No answer on this topic
    Optimal Workshop
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    89%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Best Alternatives
    CROLabsOptimal
    Small Businesses
    Thrive Leads
    Score9.4 out of 10
    No answers on this topic
    Medium-sized Companies
    No answers on this topic
    Dovetail
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    UserTesting
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CROLabsOptimal
    Likelihood to Recommend
    -
    (0 ratings)
    9.0
    (11 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    8.9
    (3 ratings)
    User Testimonials
    CROLabsOptimal
    Likelihood to Recommend
    CROLabs
    No answers on this topic
    Optimal Workshop
    Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
    Incentivized
    Read full review
    Pros
    CROLabs
    No answers on this topic
    Optimal Workshop
    • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
    • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
    Incentivized
    Read full review
    Cons
    CROLabs
    No answers on this topic
    Optimal Workshop
    • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
    • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
    • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
    • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
    Read full review
    Usability
    CROLabs
    No answers on this topic
    Optimal Workshop
    I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
    Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
    Incentivized
    Read full review
    Support Rating
    CROLabs
    No answers on this topic
    Optimal Workshop
    We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
    Incentivized
    Read full review
    Alternatives Considered
    CROLabs
    No answers on this topic
    Optimal Workshop
    For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
    Incentivized
    Read full review
    Return on Investment
    CROLabs
    No answers on this topic
    Optimal Workshop
    • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
    • Optimal Workshop has helped investigated the labeling on several websites.
    • Optimal Workshop has also support in the investigation of UX in navigations.
    Incentivized
    Read full review
    ScreenShots

    CROLabs Screenshots

    Screenshot of Analytics view showing a heatmap comparison between two variantsScreenshot of Analytics view "Conversions over time" with a line chart comparing conversions of the Original vs. Demo 1 over a 30-day periodScreenshot of Advisor view showing a CRO score (82/100), SWOT analysis, quick wins, and a prioritized list of optimization recommendations with estimated impactScreenshot of Experiment Paths / Visitor Flow shown as a Sankey diagram, illustrating visitor paths from the variants to "Converted" vs. "No Conversion"Screenshot of CROLabs Editor overlay for editing an experiment variant ("Different Header"), showing CSS selector changes and a "Pick New Element" functionScreenshot of CROLabs A/B Testing and Analytics Dashbaord