Optimal Workshop is a simple and great tool for website navigation testing
October 01, 2019

Optimal Workshop is a simple and great tool for website navigation testing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimal Workshop

We have used Optimal Workshop in our marketing department to tree test navigation menus and understand how users would categorize menu items. While simple, this tool provides valuable data that would otherwise be very difficult to gather

Pros

  • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
  • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.

Cons

  • UI - It is a very basic tool, and emphasis is on functionality rather than design. They do allow some areas (like color and a logo) to be customized.
  • Integrations - It would be handy to have this data tie into other systems. However, it is pretty unique, so most systems would not have a way to organize this data our of the box
  • Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation.

Do you think Optimal Workshop delivers good value for the price?

Yes

Are you happy with Optimal Workshop's feature set?

Yes

Did Optimal Workshop live up to sales and marketing promises?

Yes

Did implementation of Optimal Workshop go as expected?

Yes

Would you buy Optimal Workshop again?

Yes

Tree testing and card sorting. Understand how users use our navigation to accomplish specific tasks. Understand how users group menu items. There are other features like where users first click, or keeping track of findings, but we have not used this features yet.

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