Crowdbase (discontinued) vs. Opal

I wouldn't suggest Crowdbasefor smaller companies, even for bigger companies a more integrated solution would be desirable. It may suit companies that want their collaboration separate from project management and CRM, but at least for our organisation it seems to make more sense to have most of our work tools in one place

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

• Collaboration
• Interaction with staff
• Great way to engage staff and support each other

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• It is very limited
• Although it has an API it doesn't link to the services we use.
• It isn't customisable like podio.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

Crowdbase's strength may lie in its ability to do just one main thing well, but for us this was a massive limitation. I know that it is not trying to be Podio and it is therefore unfair to compare the two but there are features that overlap. for us Podio was better suited.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

• Encourages communication
• Easy to use
• Before crowdbase we never though of collaborating this way

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized