TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CrowdRiff

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.N/A

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Pricing
    CrowdRiffCurata
    Editions & Modules
    No answers on this topic
    Curata Software
    $699
    per Instance (no seat limits)
    Offerings
    Pricing Offerings
    CrowdRiffCurata
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
    More Pricing Information
    Features
    CrowdRiffCurata
    Content Creation
    Comparison of Content Creation features of CrowdRiff and Curata
    Feature
    CrowdRiff
    8.0
    1 Ratings
    2% above category average
    Curata
    8.3
    1 Ratings
    6% above category average
    Ideation9.01 Ratings8.01 Ratings
    Approval workflows7.01 Ratings8.01 Ratings
    Content collaboration8.01 Ratings9.01 Ratings
    Content calendar8.01 Ratings8.01 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of CrowdRiff and Curata
    Feature
    CrowdRiff
    8.3
    1 Ratings
    6% above category average
    Curata
    8.0
    2 Ratings
    2% above category average
    Content hub8.01 Ratings8.02 Ratings
    Forms / Gated content8.01 Ratings00 Ratings
    Embedded CTAs8.01 Ratings8.01 Ratings
    Content distribution8.01 Ratings8.02 Ratings
    Content promotion9.01 Ratings8.01 Ratings
    Content automation9.01 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CrowdRiff and Curata
    Feature
    CrowdRiff
    5.0
    1 Ratings
    38% below category average
    Curata
    8.3
    2 Ratings
    12% above category average
    Audience profiling and targeting5.01 Ratings00 Ratings
    Closed-loop tracking and reporting5.01 Ratings8.02 Ratings
    Content performance analytics5.01 Ratings9.02 Ratings
    Campaign optimization dashboard5.01 Ratings8.01 Ratings
    Competitive analytics5.01 Ratings8.01 Ratings
    Best Alternatives
    CrowdRiffCurata
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CrowdRiffCurata
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CrowdRiffCurata
    Likelihood to Recommend
    CrowdRiff Inc.
    We love to use CrowdRiff for specific trending items, for example, wine slushies are popular during the spring/summer and each winery does them a little bit differently so it's nice to be able to use CrowdRiff to source various images of slushies available across the state in a quick turnaround.
    Incentivized
    Read full review
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Pros
    CrowdRiff Inc.
    • searching images
    • the filtering, being able to exclude terms hashtags, etc.
    • easy to use
    Incentivized
    Read full review
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Cons
    CrowdRiff Inc.
    • would love to be able to search by geographic location
    Incentivized
    Read full review
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    Likelihood to Renew
    CrowdRiff Inc.
    No answers on this topic
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Alternatives Considered
    CrowdRiff Inc.
    No answers on this topic
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    Return on Investment
    CrowdRiff Inc.
    • very positive impact, has saved us money in that some of the images we have not needed to purchase.
    Incentivized
    Read full review
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    ScreenShots

    CrowdRiff Screenshots

    Screenshot of Easily share with third parties:
We make it simple to send images to partners, media contacts and other team members.Screenshot of Spend less time searching:
Find the exact visuals you need, in seconds, using the industry’s most powerful intelligent image search.Screenshot of Bring your website to life:
Wow your website visitors with a visually rich experience. Responsive galleries make it easy to keep your site fresh with the latest and greatest visuals.Screenshot of Flexible rights management: 
Customize how you ask for rights to social media photos and create a great experience for your community.Screenshot of Find untapped UGC:
Delve into the richest source of UGC visuals around your brand.Screenshot of More visuals, more clicks:
Add branded calls to action to your photos, so visitors can click through to relevant information on your website.

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.