CrowdRiff is a visual marketing platform designed to assist destination marketing organizations (DMOs), tour operators, resorts & hotels, attractions, and museums in enhancing their marketing efforts. According to the vendor, CrowdRiff enables businesses of various sizes to curate and publish high-quality...
CrowdRiff is a visual marketing platform used by over 200 DMOs to, source, organize, publish, and optimize UGC and owned visuals that resonate with today’s travelers.
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CrowdRiff is a visual marketing platform designed to assist destination marketing organizations (DMOs), tour operators, resorts & hotels, attractions, and museums in enhancing their marketing efforts. According to the vendor, CrowdRiff enables businesses of various sizes to curate and publish high-quality visuals and short-form videos by sourcing and managing user-generated content (UGC). This platform caters to a wide range of professionals and industries, including destination marketers, digital marketers, travel and tourism marketers, content managers, and social media managers.
UGC Sourcing: According to the vendor, CrowdRiff allows users to easily source and curate high-quality user-generated content (UGC) from social media platforms and online sources. Users have the ability to search for specific keywords, locations, or hashtags to find relevant UGC for their marketing campaigns.
Rights Management: The vendor claims that CrowdRiff simplifies the process of securing rights to user-generated content. Users can request rights to UGC directly from the platform and automate the rights approval process. The platform ensures that all UGC used in marketing materials is properly licensed and rights-approved.
Digital Asset Management (DAM): CrowdRiff provides a centralized DAM system for organizing and managing visual assets. Users can easily search, tag, and categorize their visual media to streamline content management. The platform offers automatic tagging using visual AI, which assigns relevant keywords to each asset.
Short-Form Video Creation: According to the vendor, CrowdRiff enables users to create and edit engaging short-form videos for social media and website use. Users can import their existing visual assets and customize videos with editing tools, captions, and branding elements. The platform allows users to publish videos directly to social media platforms and embed them on their website.
Interactive Visuals: The vendor states that CrowdRiff allows users to create interactive visual experiences for their website visitors. Users can create smart galleries with custom calls-to-action (CTAs) and location tagging. The platform offers zero coding solutions to easily embed interactive visuals on websites.
Smart Recommendations: According to the vendor, CrowdRiff provides data-backed recommendations for visual content based on user engagement and performance metrics. The platform helps users identify the best visuals to use in their marketing campaigns, enabling data-driven decisions and optimization of visual content strategy.
Improve Marketing Performance: The vendor claims that CrowdRiff enables marketers to gain insights into the performance of their visuals and improve their marketing efforts. By analyzing engagement metrics, marketers can optimize their content and enhance the results of their website, digital ads, and marketing campaigns.
Collaborate with Partners: According to the vendor, CrowdRiff's Media Hub feature allows marketers to collaborate with partners by creating personalized visual content packages. Partners, such as journalists, can review, request access to, and download visuals on any device, making it easy to share high-quality visuals for promotional purposes.
Securely Acquire Rights to Visuals: The vendor states that CrowdRiff provides a secure way for marketers to acquire the rights to use visuals shared by their audience. Marketers can request permission to use UGC directly from the content creators, ensuring compliance with copyright regulations and avoiding legal issues.
Tag and Categorize Visuals: According to the vendor, marketers can tag and categorize their visuals in CrowdRiff for easy search and accessibility. This allows marketers to quickly find the right visuals for their marketing campaigns and ensures their best content is always at their fingertips.
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | North America, Europe, Africa, South America, Australia, New Zealand, Asia |
| Supported Languages | English |
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 80% |
| Enterprises (more than 500 employees) | 20% |
Enjoyable and Time-Saving Image Search: Users find using Crowdriff to search for images enjoyable and time-saving. Many reviewers have stated that the ability to sort images into groupings makes their workflow much easier, resulting in significant time savings.
Flexible Asset Upload: Reviewers love the feature that allows them to upload their own assets in Crowdriff, as it provides more flexibility and options for their marketing materials. Several users have mentioned how this feature has expanded their creative possibilities and enhanced their overall marketing strategies.
Seamless Integration with Tourism Partners: Users appreciate the seamless integration of Crowdriff with their tourism partners, allowing them to easily share user-generated content. Numerous reviewers have highlighted how this integration has facilitated collaboration and strengthened relationships with their partners, ultimately enhancing the quality of their marketing campaigns.
Limited Location Tags: Some users have expressed a desire for location tags in Crowdriff, but acknowledge that this limitation is not the software's fault.
Cluttered Dashboard: Users have mentioned that the dashboard can sometimes become cluttered with irrelevant posts and photos, although they understand that it may not necessarily be Crowdriff's fault. They express a wish for an easier way to block out irrelevant content.
Dependency on Social Media Channels: Several users dislike the fact that Crowdriff is dependent on social media channels' algorithms and rules, which can lead to inconvenient API changes. However, they do recognize that Crowdriff keeps them informed and tries to make up for these shortcomings.
Users of Crowdriff have made several recommendations based on their experiences with the platform. The most common ones include recommending taking a demo to explore the functionalities of Crowdriff, using it for various purposes, and having a consistent hashtag to gather user-generated images. These recommendations highlight the importance of understanding the platform's capabilities, its versatility, and the effectiveness of using a single hashtag to collect and showcase user-generated content. Additionally, users recognize Crowdriff as a leader in the user-generated content space in the travel and tourism industry, recommending it as a tool to boost user engagement.
