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CrowdRiff

Score7.6 out of 10

7 Reviews and Ratings

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What is CrowdRiff?

CrowdRiff is a visual marketing platform designed to assist destination marketing organizations (DMOs), tour operators, resorts & hotels, attractions, and museums in enhancing their marketing efforts. According to the vendor, CrowdRiff enables businesses of various sizes to curate and publish high-quality visuals and short-form videos by sourcing and managing user-generated content (UGC). This platform caters to a wide range of professionals and industries, including destination marketers, digital marketers, travel and tourism marketers, content managers, and social media managers.

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Categories & Use Cases

Media

Screenshot of Easily share with third parties: We make it simple to send images to partners, media contacts and other team members.
Screenshot of Spend less time searching: Find the exact visuals you need, in seconds, using the industry’s most powerful intelligent image search.
Screenshot of Bring your website to life: Wow your website visitors with a visually rich experience. Responsive galleries make it easy to keep your site fresh with the latest and greatest visuals.
Screenshot of Flexible rights management: Customize how you ask for rights to social media photos and create a great experience for your community.
Screenshot of Find untapped UGC: Delve into the richest source of UGC visuals around your brand.
Screenshot of More visuals, more clicks: Add branded calls to action to your photos, so visitors can click through to relevant information on your website.
Screenshot of Surface visuals that resonate: Sort your visuals by the number of likes or comments, so you can see which visuals are engaging your community.

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Screenshot of Easily share with third parties: We make it simple to send images to partners, media contacts and other team members.

CrowdRiff Key Features

Learn about the best (and worst!) features CrowdRiff has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of CrowdRiff's features
View all CrowdRiff features

Top Performing Features

  • Ideation

    Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

    Category average: 8.1

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

    Category average: 7.4

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 6.6

Areas for Improvement

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 7.9

  • Campaign optimization dashboard

    Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

    Category average: 7.8

  • Competitive analytics

    Provides a view on competitors' content performance and/or strategy for comparison.

    Category average: 5.7

CrowdRiff Reviews

What users are saying about CrowdRiff.
View all CrowdRiff reviews

CrowdRiff review from social media manager

Incentivized
Taylor PaulView profile
Social Media Manager in Marketing at Virginia Tourism Corporation (51-200 employees employees)

Use Cases and Deployment Scope

I used CrowdRiff to source UGC for reposting purposes. We also use the localhood feature for our website.

Pros

  • searching images
  • the filtering, being able to exclude terms hashtags, etc.
  • easy to use

Cons

  • would love to be able to search by geographic location

Return on Investment

  • very positive impact, has saved us money in that some of the images we have not needed to purchase.

Other Software Used

Sprout Social, Google Analytics, Bitly

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