What users are saying about
3 Ratings
8 Ratings
3 Ratings
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Score 1.1 out of 100
8 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Content Creation

    Crushpath

    Feature Set Not Supported
    N/A
    8.6

    Movable Ink

    86%
    Movable Ink ranks higher in 4/4 features

    Ideation

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Approval workflows

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Content collaboration

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Content calendar

    N/A
    0 Ratings
    7.5
    75%
    2 Ratings

    Content Publishing

    Crushpath

    Feature Set Not Supported
    N/A
    8.5

    Movable Ink

    85%
    Movable Ink ranks higher in 5/5 features

    Content hub

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.5
    85%
    2 Ratings

    Content distribution

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Content promotion

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Content automation

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Content Reporting & Analytics

    Crushpath

    Feature Set Not Supported
    N/A
    8.2

    Movable Ink

    82%
    Movable Ink ranks higher in 5/5 features

    Audience profiling and targeting

    N/A
    0 Ratings
    7.0
    70%
    3 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Content performance analytics

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Competitive analytics

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Attribute Ratings

    • Movable Ink is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    1.1

    Crushpath

    11%
    2 Ratings
    8.0

    Movable Ink

    80%
    3 Ratings

    Likelihood to Renew

    8.0

    Crushpath

    80%
    1 Rating

    Movable Ink

    N/A
    0 Ratings

    Likelihood to Recommend

    Crushpath

    I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
    Phyllis Chen | TrustRadius Reviewer

    Movable Ink

    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Peter Bakalski | TrustRadius Reviewer

    Pros

    Crushpath

    • They do a great sales pitch on the phone to get you to buy in
    Bill Anderson | TrustRadius Reviewer

    Movable Ink

    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Anonymous | TrustRadius Reviewer

    Cons

    Crushpath

    • I cannot think of any improvements for them to make.
    • I have been very satisfied with their products.
    • I would like to be able to incorporate my logo on the plan I currently use.
    Phyllis Chen | TrustRadius Reviewer

    Movable Ink

    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Crushpath

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Movable Ink

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Crushpath

    Crushpath 8.0
    Based on 1 answer
    I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
    Phyllis Chen | TrustRadius Reviewer

    Movable Ink

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Crushpath

    This does not apply to me.
    Phyllis Chen | TrustRadius Reviewer

    Movable Ink

    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Peter Bakalski | TrustRadius Reviewer

    Return on Investment

    Crushpath

    • It cost me money with no return at all
    Bill Anderson | TrustRadius Reviewer

    Movable Ink

    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Anonymous | TrustRadius Reviewer

    Screenshots

    Crushpath

    Movable Ink

    Add comparison