What users are saying about
3 Ratings
3 Ratings
3 Ratings
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Score 1.1 out of 100
3 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Crushpath

I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
Phyllis Chen | TrustRadius Reviewer

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Crushpath
Movable Ink
8.0
Ideation
Crushpath
Movable Ink
7.0
Approval workflows
Crushpath
Movable Ink
9.0
Content collaboration
Crushpath
Movable Ink
8.0

Content Publishing

Crushpath
Movable Ink
9.3
Content hub
Crushpath
Movable Ink
10.0
Content distribution
Crushpath
Movable Ink
9.0
Content automation
Crushpath
Movable Ink
9.0

Content Reporting & Analytics

Crushpath
Movable Ink
9.0
Audience profiling and targeting
Crushpath
Movable Ink
10.0
Closed-loop tracking and reporting
Crushpath
Movable Ink
9.0
Content performance analytics
Crushpath
Movable Ink
9.0
Campaign optimization dashboard
Crushpath
Movable Ink
8.0

Pros

Crushpath

  • They do a great sales pitch on the phone to get you to buy in
Bill Anderson | TrustRadius Reviewer

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Cons

Crushpath

  • I cannot think of any improvements for them to make.
  • I have been very satisfied with their products.
  • I would like to be able to incorporate my logo on the plan I currently use.
Phyllis Chen | TrustRadius Reviewer

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Crushpath

Crushpath 8.0
Based on 1 answer
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
Phyllis Chen | TrustRadius Reviewer

Movable Ink

No score
No answers yet
No answers on this topic

Alternatives Considered

Crushpath

This does not apply to me.
Phyllis Chen | TrustRadius Reviewer

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Return on Investment

Crushpath

  • It cost me money with no return at all
Bill Anderson | TrustRadius Reviewer

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Pricing Details

Crushpath

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Crushpath
1.1
Movable Ink
9.0

Likelihood to Renew

Crushpath
8.0
Movable Ink

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