Crushpath vs. Movable Ink

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crushpath
Score 1.1 out of 10
N/A
Crushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach. Crushpath pricing starts at $900 monthly with the Ultimate…N/A
Movable Ink
Score 7.7 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Pricing
CrushpathMovable Ink
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrushpathMovable Ink
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
CrushpathMovable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
Crushpath
-
Ratings
Movable Ink
9.2
4 Ratings
13% above category average
Ideation00 Ratings9.03 Ratings
Approval workflows00 Ratings10.02 Ratings
Content collaboration00 Ratings9.02 Ratings
Content calendar00 Ratings10.03 Ratings
Network for content licensing/production00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Crushpath
-
Ratings
Movable Ink
9.3
4 Ratings
14% above category average
Content hub00 Ratings9.04 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Embedded CTAs00 Ratings10.03 Ratings
Content distribution00 Ratings9.04 Ratings
Content promotion00 Ratings10.02 Ratings
Content automation00 Ratings9.04 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Crushpath
-
Ratings
Movable Ink
9.4
4 Ratings
18% above category average
Audience profiling and targeting00 Ratings9.04 Ratings
Closed-loop tracking and reporting00 Ratings10.03 Ratings
Content performance analytics00 Ratings9.04 Ratings
Campaign optimization dashboard00 Ratings10.04 Ratings
Competitive analytics00 Ratings9.02 Ratings
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CrushpathMovable Ink
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User Ratings
CrushpathMovable Ink
Likelihood to Recommend
1.1
(2 ratings)
10.0
(4 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
CrushpathMovable Ink
Likelihood to Recommend
Crushpath
I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
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Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Pros
Crushpath
  • They do a great sales pitch on the phone to get you to buy in
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Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Cons
Crushpath
  • I cannot think of any improvements for them to make.
  • I have been very satisfied with their products.
  • I would like to be able to incorporate my logo on the plan I currently use.
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Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Likelihood to Renew
Crushpath
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
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Movable Ink
No answers on this topic
Alternatives Considered
Crushpath
This does not apply to me.
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Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Return on Investment
Crushpath
  • It cost me money with no return at all
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Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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ScreenShots

Movable Ink Screenshots

Screenshot of Movable Ink