Name: Crushpath
Rating: 1.1 (3 reviews)
Author: Crushpath

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Beta Testing

Performance Testing

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Online Notary

Enterprise

Accounting

Accounts Receivable

Crypto Tax

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

AI Governance

Cloud Storage

Custom Software Development Services

Data Deduplication

Data Science

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Intranet

Migration

Network Performance Monitoring

Open-Source Database

SaaS Management

Service Virtualization

Time Series Databases

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Data Management

Ecommerce Personalization

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Sales Enablement

Sales Training

Sales

Secure Service Edge (SSE)

Security

Banking

Digital Forensics

Equation Editors

Geographic Information

Hospital Management

Insurance Agency Management

Insurance Claims Management

Intelligent Document Processing

Medical Office EMR & EHR

Physical Therapy

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Ion, by Rock Content

Rock Content

Kapost

Upland Software

SnapApp Interactive Content Marketing (discontinued)

Discontinued Products

Aprimo

smartocto

Salesforce Sales Cloud

Salesforce

SAS 360 Plan

Oracle Siebel Enterprise Marketing Suite (discontinued)

Sprout Social

Crushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach.

Crushpath pricing starts at $900 monthly with the Ultimate edition, goes beyond the Ultimate to the Accelerated plan ($2000 monthly), and terminates with the $5000 monthly Growth plan. From 2013 Crushpath has been supported by Charles River Ventures and others, having received about $8 million in venture capital since its inception.

Managed Services + SaaS

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Crushpath

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Likelihood to Recommend

Likelihood to Renew

Crushpath is the #1 small business platform for creating marketing on the fly. It changes the software game by delivering anyone a visual way to show their work, share it with the world and get the attention they deserve.

Today small businesses can't stop to market themselves. They don't have the budget, time or know-how to tell their story or show up online. What small businesses really want is a way to have their work to speak for themselves. 

Crushpath gives small businesses an easy way to do just that. We provide a way for them to capture the moment, deliver it to social networks and inboxes, get discovered, and follow up on the move. They not only build a customer base. But they help ensure that the best, not the loudest companies rise to the top.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

President

Crushpath 2015-07-22 08:02:03

Marketing Manager

Crushpath 2014-07-18 15:13:39

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Customer service

Able to incorporate

Sales pitch

Customer support

Easy to connect

Social networking

Email marketing

Home

Content Marketing Software

Very disappointed with the service. I was led to believe that this was something that is designed to target customers with a custom designed campaign. Turns out it is nothing more than putting your wording into a template. Everything is automated. There is no consultation and no review of how the process is working for you with a real person. They give a great sales pitch but fail to deliver results. They would lead you to believe this is a passive targeting campaign but I spent a tremendous amount of time sending email links to my campaign which was not received well at all by prospects. $3000 wasted on a few irrelevant leads some of which I suspect of being bots because they never replied back after contacting them. No leads converted.

They do a great sales pitch on the phone to get you to buy in

I currently use the products to promote our small manufacturing services business to other business and Crushpath's products are very easy to set up and design. They also work well over a wide range of social networks. I have been very impressed with the ease of use and performance of the products.

Customer support
Ease of product use
Affordable options
Works well over multiple media devices
Easy to connect with Social Networking
Great email marketing option

I cannot think of any improvements for them to make.
I have been very satisfied with their products.
I would like to be able to incorporate my logo on the plan I currently use.

We are currently too small for this to be measured.
I am currently under-utilizing the products to their fullest potential and so our measurement would not reflect the amount of impact the product could have if it was being used for a larger company or possibly a consumer to consumer product or offering rather than our business to business that is highly specialized.

Crushpath

Overview

What is Crushpath?