Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:
Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Hygraph
Score 9.0 out of 10
N/A
Hygraph (previously GraphCMS) is a native GraphQL Headless Content Management System (CMS) and now evolved as a Federated Content Platform, enabling teams across the world to unify, structure, enrich and distribute content from anywhere to anywhere.
$299
per month
Pricing
Curata
Hygraph
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Professional
$299
per month per project
Scale
$899
per month per project
Enterprise
Custom
Offerings
Pricing Offerings
Curata
Hygraph
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
We have 2 solutions:
- Curata CCS content curation software
- Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
35% discount for annual pricing.
More Pricing Information
Community Pulse
Curata
Hygraph
Features
Curata
Hygraph
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
6% above category average
Hygraph
-
Ratings
Ideation
8.01 Ratings
00 Ratings
Approval workflows
8.01 Ratings
00 Ratings
Content collaboration
9.01 Ratings
00 Ratings
Content calendar
8.01 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
2% above category average
Hygraph
-
Ratings
Content hub
8.02 Ratings
00 Ratings
Embedded CTAs
8.01 Ratings
00 Ratings
Content distribution
8.02 Ratings
00 Ratings
Content promotion
8.01 Ratings
00 Ratings
Content automation
8.01 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
11% above category average
Hygraph
-
Ratings
Closed-loop tracking and reporting
8.02 Ratings
00 Ratings
Content performance analytics
9.02 Ratings
00 Ratings
Campaign optimization dashboard
8.01 Ratings
00 Ratings
Competitive analytics
8.01 Ratings
00 Ratings
Hybrid CMS
Comparison of Hybrid CMS features of Product A and Product B
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
I would recommend GraphCMS to anyone who is also using Gatsby to build their website. If not, I would recommend them to consider GraphCMS but also consider other options. GraphCMS is a tool in which you are responsible to make the most out of it, but sometimes this requires more time and knowledge than a normal engineer may be able to handle. But with more time and attention, the reward of off-lifting content creation from the developers is a huge time saver in the long run.
Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
GraphCMS is very expensive at the enterprise level.
GraphCMS requires deep knowledge of the system and requires lots of time to be efficient with it (especially around creating specific data patterns/relationships).
Multiple times a day, the system will give us errors when attempting to save something but the errors are unclear as to what went wrong (can be irritating).
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
We picked GraphCMS since it used Graph API and easily integrated it into our Gatsby website. It was also cheap (free) and easy to test out the product, making it easier to prove to our company we should pay for the product in the long run. Lastly, it seems to have a bunch of support from other developers which makes us confident will be around for a while (and we won't need to replace it anytime soon). Note: I also looked at Directus and DatoCMS but these were not options within TrustRadius