Curata vs. Hygraph

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Hygraph
Score 9.0 out of 10
N/A
Hygraph (previously GraphCMS) is a native GraphQL Headless Content Management System (CMS) and now evolved as a Federated Content Platform, enabling teams across the world to unify, structure, enrich and distribute content from anywhere to anywhere.
$299
per month
Pricing
CurataHygraph
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Professional
$299
per month per project
Scale
$899
per month per project
Enterprise
Custom
Offerings
Pricing Offerings
CurataHygraph
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)35% discount for annual pricing.
More Pricing Information
Community Pulse
CurataHygraph
Features
CurataHygraph
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
6% above category average
Hygraph
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows8.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
2% above category average
Hygraph
-
Ratings
Content hub8.02 Ratings00 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation8.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
11% above category average
Hygraph
-
Ratings
Closed-loop tracking and reporting8.02 Ratings00 Ratings
Content performance analytics9.02 Ratings00 Ratings
Campaign optimization dashboard8.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Hybrid CMS
Comparison of Hybrid CMS features of Product A and Product B
Curata
-
Ratings
Hygraph
8.7
1 Ratings
0% above category average
Collaborative editing00 Ratings8.01 Ratings
Content templates00 Ratings10.01 Ratings
Approval and authoring workflows00 Ratings8.01 Ratings
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User Ratings
CurataHygraph
Likelihood to Recommend
8.0
(3 ratings)
8.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CurataHygraph
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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Hygraph
I would recommend GraphCMS to anyone who is also using Gatsby to build their website. If not, I would recommend them to consider GraphCMS but also consider other options. GraphCMS is a tool in which you are responsible to make the most out of it, but sometimes this requires more time and knowledge than a normal engineer may be able to handle. But with more time and attention, the reward of off-lifting content creation from the developers is a huge time saver in the long run.
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
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Hygraph
  • GraphCMS is easy to work with from the "non-engineer" side of things.
  • GraphCMS is very flexible on what data models we can create and how those models are formed.
  • GraphCMS uses Graph API, which is easy to write (compared to older API patterns).
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Cons
Curata
  • more subscription plans as not all people need all features.
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Hygraph
  • GraphCMS is very expensive at the enterprise level.
  • GraphCMS requires deep knowledge of the system and requires lots of time to be efficient with it (especially around creating specific data patterns/relationships).
  • Multiple times a day, the system will give us errors when attempting to save something but the errors are unclear as to what went wrong (can be irritating).
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Hygraph
No answers on this topic
Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
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Hygraph
We picked GraphCMS since it used Graph API and easily integrated it into our Gatsby website. It was also cheap (free) and easy to test out the product, making it easier to prove to our company we should pay for the product in the long run. Lastly, it seems to have a bunch of support from other developers which makes us confident will be around for a while (and we won't need to replace it anytime soon). Note: I also looked at Directus and DatoCMS but these were not options within TrustRadius
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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Hygraph
  • Better use of time for our engineers in the long run.
  • More control of content for people outside of the engineer team.
  • Allows people to edit the content on their own, so they don't need to wait until a developer is available to add something to the website.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.