What users are saying about
18 Ratings
3 Ratings
18 Ratings
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Score 9.5 out of 100
3 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

MPZMail

This software is very easy to use and it doesn’t require any technical knowledge to create an informative email for mass mailing. So whenever we need to circulate our new product information in less time and to the maximum audience, we use this software. Its marketing automation features helps us in Welcome emails and festival greetings to our customers.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.8
MPZMail
8.1
WYSIWYG email editor
Customer.io
5.7
MPZMail
8.0
Dynamic content
Customer.io
8.4
MPZMail
8.0
Ability to test dynamic content
Customer.io
8.4
MPZMail
7.0
A/B testing
Customer.io
9.1
MPZMail
Mobile optimization
Customer.io
10.0
MPZMail
8.0
Email deliverability reporting
Customer.io
8.7
MPZMail
9.0
List management
Customer.io
10.0
MPZMail
9.0
Triggered drip sequences
Customer.io
9.8
MPZMail
Landing pages
Customer.io
MPZMail
8.0

Reporting & Analytics

Customer.io
8.5
MPZMail
7.0
Dashboards
Customer.io
7.8
MPZMail
7.0
Standard reports
Customer.io
7.9
MPZMail
7.0
Custom reports
Customer.io
10.0
MPZMail
7.0

Platform & Infrastructure

Customer.io
10.0
MPZMail
API
Customer.io
10.0
MPZMail
Customizability
Customer.io
10.0
MPZMail

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

MPZMail

  • MPZMail offers an intuitive interface when I use it in my web browser.
  • It offers step by step instructions for using it comfortably on its homepage.
  • It offers scheduled delivery functionality which helps users to create campaigns in advance and schedule them for later time.
  • Email list uploading is very easy and fast too.
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

MPZMail

  • Campaign enagagement monitoring is not very descriptive.
  • It doesn’t offer Instant Solutions on Chat if any technical problem comes up during a campaign.
  • I find limited categories of pre-loaded templates in this software.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

MPZMail

Before this I used e-flyermaker for sending email campaigns but the success rate of that software was not satisfactory for my business. Most of the emails went to spam, so I switched to MPZMail. After using it for 1-2 weeks I started getting amazing responses. It was helping me in adding new leads to my databases too.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

MPZMail

  • By adding signup forms we generate new leads in our database and those leads converted into revenue.
  • Its responsive emails helps us in creating good brand image among our customers.
  • With this we send festival greetings and save the cost on physical cards and other collaterals.
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

MPZMail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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