What users are saying about
13 Ratings
1 Ratings
13 Ratings
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Score 9.4 out of 100
1 Ratings
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Score 10 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

SimplyCast

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
SimplyCast
6.3
WYSIWYG email editor
Customer.io
6.8
SimplyCast
7.0
Dynamic content
Customer.io
8.3
SimplyCast
6.0
Ability to test dynamic content
Customer.io
8.3
SimplyCast
7.0
A/B testing
Customer.io
7.7
SimplyCast
6.0
Mobile optimization
Customer.io
10.0
SimplyCast
7.0
Email deliverability reporting
Customer.io
8.0
SimplyCast
6.0
List management
Customer.io
10.0
SimplyCast
5.0
Triggered drip sequences
Customer.io
9.6
SimplyCast

Reporting & Analytics

Customer.io
6.0
SimplyCast
8.0
Dashboards
Customer.io
5.7
SimplyCast
9.0
Standard reports
Customer.io
5.2
SimplyCast
8.0
Custom reports
Customer.io
7.0
SimplyCast
7.0

Platform & Infrastructure

Customer.io
SimplyCast
7.0
API
Customer.io
SimplyCast
7.0
Role-based workflow & approvals
Customer.io
SimplyCast
7.0
Customizability
Customer.io
SimplyCast
6.0
Integration with Salesforce.com
Customer.io
SimplyCast
7.0
Integration with Microsoft Dynamics CRM
Customer.io
SimplyCast
8.0
Integration with SugarCRM
Customer.io
SimplyCast
7.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

SimplyCast

  • Email tracking
  • Easy to use
Brigitte Klaube | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

SimplyCast

  • Templates need updating
  • Uploading list is a bit tedious
Brigitte Klaube | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

SimplyCast

I use both SimplyCast and Act-On. Act-On ties in with our database, I use SimplyCast in order to send e-mails that don't look exactly like our other e-mails
Brigitte Klaube | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

SimplyCast

  • We do get responses from our e-mails
  • Do not get a lot of information like we do from Act-On
Brigitte Klaube | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

SimplyCast

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.2
SimplyCast
10.0

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