Likelihood to Recommend Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.
Read full review Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
Read full review Pros It's intuitive and easy to use. Ooyala Now is the only product I have seen to date that shows me real-time usage. I like the people. Read full review The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently. The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently. The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using. Read full review Cons Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience. The user interface could be improved (making it more like YouTube and Vimeo). The feature that provides scheduling could be improved to be seamless for publishing to Instagram. Read full review The uploading process is a bit clunky Overall user experience from an admin side could be refreshed to be more modern and easier to use Corey Clark Manager, Digital Marketing & Engagement | National Office
Read full review Alternatives Considered We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.
Read full review We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
Rob Reinert Digital Marketing | Social Media | Advertising & Promotion
Read full review Return on Investment Ooyala certainly helped improve ROI. It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI. Reduction in cost of operations can be easily achieved with integrations with multiple software applications. Read full review Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface. Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful. Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system. Read full review ScreenShots