Dalet Flex vs Roku OneView (formerly Dataxu)

Likelihood to Recommend

Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.

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Verified User

Employee in Information Technology

Computer Hardware Company, 51-200 employees

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Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Feature Rating Comparison

Dalet Flex

Roku OneView (formerly Dataxu)

Lead generation

Roku OneView (formerly Dataxu)

On-Demand video

Live streaming

Impact of streaming on network

Video upload & format support

Video library / File management

Video portal

Dalet Flex

Roku OneView (formerly Dataxu)

Audience polling

Audience Q&A / Live chat

Video comments

Pros

It's intuitive and easy to use.
Ooyala Now is the only product I have seen to date that shows me real-time usage.
I like the people.

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Ricky Sutton

Founder/CEO

OovvuuInternet, 1-10 employees

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The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Cons

Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
The user interface could be improved (making it more like YouTube and Vimeo).
The feature that provides scheduling could be improved to be seamless for publishing to Instagram.

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Verified User

Employee in Information Technology

Computer Hardware Company, 51-200 employees

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Website blacklisting
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Roku OneView (formerly Dataxu) 7.0

Based on 1 answer

It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Support Rating

No score

No answers yet

No answers on this topic

Roku OneView (formerly Dataxu) 10.0

Based on 1 answer

At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Alternatives Considered

We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.

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Ricky Sutton

Founder/CEO

OovvuuInternet, 1-10 employees

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We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize

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Verified User

Employee in Marketing

Marketing and Advertising Company, 10,001+ employees

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Return on Investment

Ooyala certainly helped improve ROI.
It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
Reduction in cost of operations can be easily achieved with integrations with multiple software applications.

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Verified User

Employee in Information Technology

Computer Hardware Company, 51-200 employees

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Provided us with accurate and timely data to provide to clients.
Enabled us to streamline our process for running PPC ads for over 80 clients.
Allowed us to show our ads to households across multiple devices and relevant exchanges.

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Sydney Lovegrove

Digital Media Assistant

HaberfeldFinancial Services, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Roku OneView (formerly Dataxu)

Dalet Flex

Roku OneView (formerly Dataxu)

Likelihood to Recommend

Dalet Flex

Roku OneView (formerly Dataxu)

Feature Rating Comparison

Lead generation

Video personalization

eCommerce

Support for advertisements

Video SEO

Integration to Salesforce.com

Integration to Marketo

Integration to HubSpot

Integration to Eloqua

Video access controls

User management

Video link sharing

Internal video

External video

Player customization

Embedded videos

Video quality / Bandwidth controls

A/B testing

Streaming quality reports

Per viewer tracking

Per video tracking

Video analytics dashboard

On-Demand video

Live streaming

Impact of streaming on network

Video upload & format support

Video library / File management

Video portal

Audience polling

Audience Q&A / Live chat

Video comments

Pros

Dalet Flex

Roku OneView (formerly Dataxu)

Cons

Dalet Flex

Roku OneView (formerly Dataxu)

Likelihood to Renew

Dalet Flex

Roku OneView (formerly Dataxu)

Support Rating

Dalet Flex

Roku OneView (formerly Dataxu)

Alternatives Considered

Dalet Flex

Roku OneView (formerly Dataxu)

Return on Investment

Dalet Flex

Roku OneView (formerly Dataxu)

Screenshots

Dalet Flex

Roku OneView (formerly Dataxu)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

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