Dalet Flex vs. Roku OneView

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dalet Flex
Score 8.0 out of 10
N/A
The Dalet Flex (formerly Ooyala Flex Media Platform) aims to connect and power the entire content supply chain, from the initial pre-production through to distribution. It provides sophisticated workflow management, shared metadata infrastructure, and APIs to connect and orchestrate the entire media supply chain. It enables broadcasters, operators, and media companies to import, manage, deliver, and monetize their content. According to the vendor, Dalet Flex has become the media factory…N/A
Roku OneView
Score 7.9 out of 10
N/A
The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A
Pricing
Dalet FlexRoku OneView
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dalet FlexRoku OneView
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Dalet FlexRoku OneView
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
TapClicks
TapClicks
Score 9.2 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dalet FlexRoku OneView
Likelihood to Recommend
8.0
(2 ratings)
8.0
(2 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Dalet FlexRoku OneView
Likelihood to Recommend
Dalet
Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.
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Roku, Inc.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
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Pros
Dalet
  • It's intuitive and easy to use.
  • Ooyala Now is the only product I have seen to date that shows me real-time usage.
  • I like the people.
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Roku, Inc.
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons
Dalet
  • Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
  • The user interface could be improved (making it more like YouTube and Vimeo).
  • The feature that provides scheduling could be improved to be seamless for publishing to Instagram.
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Roku, Inc.
  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
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Likelihood to Renew
Dalet
No answers on this topic
Roku, Inc.
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Support Rating
Dalet
No answers on this topic
Roku, Inc.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
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Alternatives Considered
Dalet
We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.
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Roku, Inc.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Return on Investment
Dalet
  • Ooyala certainly helped improve ROI.
  • It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
  • Reduction in cost of operations can be easily achieved with integrations with multiple software applications.
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Roku, Inc.
  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
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ScreenShots

Dalet Flex Screenshots

Screenshot of FlexMAM metadata detailsScreenshot of FlexMAM Search tools