TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Oracle DaaS

    Score6.3 out of 10
    N/AOracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A

    Hitwise (discontinued)

    Score8 out of 10
    N/AHitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.N/A
    Pricing
    Oracle DaaSHitwise (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Oracle DaaSHitwise (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Oracle DaaSHitwise (discontinued)
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    HG Insights Platform
    Score9.2 out of 10
    HG Insights Platform
    Score9.2 out of 10
    Enterprises
    HG Insights Platform
    Score9.2 out of 10
    HG Insights Platform
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Oracle DaaSHitwise (discontinued)
    Likelihood to Recommend
    6.0
    (2 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Oracle DaaSHitwise (discontinued)
    Likelihood to Recommend
    Oracle
    As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
    Incentivized
    Read full review
    Discontinued Products
    Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
    Incentivized
    Read full review
    Pros
    Oracle
    • Customer Service
    • Transparency
    • Connect ability
    Incentivized
    Read full review
    Discontinued Products
    • Up/down stream traffic
    • Search term identification
    • Geographic location
    • Specific site data for small scale websites
    Incentivized
    Read full review
    Cons
    Oracle
    • Prices and plans are higher not for mid level companies.
    • Not supported to all programming languages.
    • Need to go with more detail in user interface.
    • Provide more support to customers.
    Incentivized
    Read full review
    Discontinued Products
    • Sometimes the insights seem a little bit basic
    • Reporting function is hard to deal with sometimes
    • Access to sales/purchase data
    Incentivized
    Read full review
    Alternatives Considered
    Oracle
    Better in every way, less modeled and more accurate audience segments
    Incentivized
    Read full review
    Discontinued Products
    Selected Hitwise because it is much better for insights on small-scale websites
    Incentivized
    Read full review
    Return on Investment
    Oracle
    • Costs are increase but production is also increase.
    • Need more UI features.
    • Better DB integration provide more support to the code.
    Incentivized
    Read full review
    Discontinued Products
    • Media planning
    • SEO
    Incentivized
    Read full review
    ScreenShots