Oracle DaaS vs. Oracle Moat Measurement

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle DaaS
Score 6.3 out of 10
N/A
Oracle DaaS is a subscription-based marketing intelligence platform which leverages Oracle's 2014 acquisitions Datalogix and BlueKai. Oracle DaaS for Marketing provides anonymous multi-channel data for marketers, and Oracle DaaS for Social provides social and enterprise data.N/A
Oracle Moat Measurement
Score 9.0 out of 10
N/A
Moat Analytics is a cross-channel analytics platform with emphasis on mobile analytics and its mobile heatmap for analyzing web engagement. The product is an independent product offering in the Oracle Data Cloud family of products since Oracle acquired Moat in 2017.N/A
Pricing
Oracle DaaSOracle Moat Measurement
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle DaaSOracle Moat Measurement
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Oracle DaaSOracle Moat Measurement
Best Alternatives
Oracle DaaSOracle Moat Measurement
Small Businesses
Lead411
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Score 8.2 out of 10
Agency Analytics
Agency Analytics
Score 9.1 out of 10
Medium-sized Companies
Lead411
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Score 8.2 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
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User Ratings
Oracle DaaSOracle Moat Measurement
Likelihood to Recommend
6.0
(2 ratings)
8.3
(2 ratings)
User Testimonials
Oracle DaaSOracle Moat Measurement
Likelihood to Recommend
Oracle
As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
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Oracle
Moat is well suited to implement into digital placements that are being served through third-party ad servers (Campaign Manager, Flashtalking, etc). It holds your publishers accountable from a viewability standpoint. If you are running high dynamic or site serving placements with 1x1 or click trackers, you aren't able to measure viewability and are at the mercy of publishers providing viewability metrics.
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Pros
Oracle
  • Customer Service
  • Transparency
  • Connect ability
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Oracle
  • Breaks down how well each creative has done in a campaign.
  • Allows us to see the progress of a campaign through its time live.
  • Can easily be organized to pull the data you're looking for.
  • Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
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Cons
Oracle
  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
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Oracle
  • I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
  • You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
  • Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
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Alternatives Considered
Oracle
Better in every way, less modeled and more accurate audience segments
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Oracle
Moat gives our team more insight into how campaigns are running. They give a more detailed breakdown per creative whereas other platforms only touch upon the limited or more specific information.
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Return on Investment
Oracle
  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
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Oracle
  • It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
  • Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
  • Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
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