Dealer.com vs. Dealertrack vs. VinSolutions

Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.

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It is well suited to customer communication - emails/calls/texts. It helps with all those. You are able to get personal by adding notes to remember in the future, or tasks to complete down the road. It keeps history, so no salesperson can argue who did want and who gets the credit. Essentially, it is the final word - if the employee doesn't record it in Vin - then it didn't happen and anyone can help a customer. Seems to be less appropriate for actual marketing-related activities (as mentioned with their campaign manager).

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• Currently have unlimited exports of inventory
• Allowing you to update your website template to a new one whenever you want
• Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements

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• Tracks sold logs, desk logs, offers, etc. so there is no confusion over what was offered or by whom.
• Gives a clear, concise list of sold vehicles, who sold them, and front and back end gross for easy reference.
• Trade appraisals are clearly visible, along with who appraised them, so there is no potential for misunderstanding between the sales managers, GSM and GM.

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• It takes over 24 hours to get inventory from vAuto to our website.
• They can't fix our meet the staff page.
• They randomly add images, delete prices on our site on their own.

• Because VinSolutions is able to pull customers lists, they also made a campaigns manager that allows you to create marketing emails and send them out. However, after the initial launch they never updated it, it seems. It would be the best thing...if it was 2005.
• This customer lists that I like to export to upload into my own email software, I can't get the actual list myself - I have to contact my Vin rep for them to give me. These lists are not the same, nor have the same filters, as the report lists that Vin does provide dealers. So, I prefer the other.

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Can't think of anything that they do well.

Technical support, general customer support, implementation support are all top notch. All representatives from the company check in every couple weeks to make sure all is going well; if there is a problem, I generally have a solution given within hours if not soon; and they are friendly, easy to understand, and do a great job. Well done!

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Dealer.com is the worst I have used

I have never used a full-suite CRM with this depth prior to this experience

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• How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
• Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.

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• Not sure about our financial investment in VinSolutions, but we have been with them for over 10 years, so our management keeps choosing it over other options (we have reviewed others in the past recommended by our dealer group).
• Positive impact on keeping our customers...ours. This avoids sales consultants recording their customers in some random ledger of their own...and then taking that list with them when they leave - especially to another dealership. This ensures that each person is the dealership's customer, and not the salesperson's customer.
• History is recorded, and we never know what we need until we run into an issue. VinSolutions is our go-to for many past communications and transactions. It provides a 'road to the sale' story that managers can pull up to help them navigate concerns.

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