Dealer.com vs. ERA-IGNITE

Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.

Incentivized

ERA-IGNITE works well for day to day operations at Car Dealerships. It will maintain your customer records. It is lacking a little in mainlining employee records, as you have to switch back and forth between ERA "blue screen" (older version) and IGNITE "point and click" (newer version). Overall, though it will get the job done.

Incentivized

• Currently have unlimited exports of inventory
• Allowing you to update your website template to a new one whenever you want
• Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements

Incentivized

• I like when you are punching journal entries, checks, etc. you get the schedule balance at the bottom. That is very beneficial.
• Payable checks are well done. You can pay by invoice or vendor.
• There are numerous reports that you can create in RMI to help with any specific reporting that is needed.

Incentivized

• It takes over 24 hours to get inventory from vAuto to our website.
• They can't fix our meet the staff page.
• They randomly add images, delete prices on our site on their own.

• The Financial Statements can only be printed on legal and instead of scrolling through it to look at it you have to navigate it at the top with the arrows.
• Their time clock is not user-friendly. You cannot just pull up one person and look at their time and make changes. You have to go through like you want to print, look at the time for the employee to find errors, then back out and go into a different screen to correct.
• Giving employees access to different functions is a nightmare. It is not at all laid out the way Ignite is used, and there are numerous hidden check boxes.

Incentivized

Can't think of anything that they do well.

Dealer.com is the worst I have used

• How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
• Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.

Incentivized

• Creating numerous reports on ERA-IGNITE is beneficial in seeing where you are getting the best ROI and where you are lagging.

Incentivized