Delivra vs. Stripo

As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.

Incentivized

Very well suited for monthly newsletters in a consistent template or format. Also beneficial for promo emails for events with the countdown feature - I really like that. Less useful for 1-1 outreach since what makes it a helpful tool is the highly polished marketing look and feel, so it's not useful for our BDR outreach which is meant to feel personal from an Outlook

Incentivized

• User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
• Trustworthy - I could trust that my emails were sent successfully.
• Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.

Incentivized

• Templates.
• Brand Guidelines.
• Exporting to our email sending tool.

Incentivized

• The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
• Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
• Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.

Incentivized

• Improvements for dark mode emails.

Incentivized

It is very easy to use as long as you have basic knowledge on designing terms such as padding, structures, and more. Even if you don't have the basic knowledge, it is very easy to learn after designing a couple of emails. It would be better if designs could get more complex in Stripo like in Canva but I usually just export designs from there and add them.

Incentivized

I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."

Incentivized

I like Stripo the most because it feels marketing-first. Almost like the Canva for marketing teams that are not email experts, but need to own and deliver the email marketing part of their campaign themselves. It is a great tool for teams that need to deliver a large volume of emails across the team in a consistent brand look and feel.

Incentivized

• Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
• Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
• Overall, we haven't widely deployed Delivra.

Incentivized

• Time Reduction with edits.
• Productivity Improvement with Preview Link feature.

Incentivized