Qualtrics

Score7.7 out of 10

415 Reviews and Ratings

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Categories & Use Cases

Media

Private Company Data
The ability to access fundamentals, earnings, or other information for companies that are not publicly listed
Category average: 8
Consumer Feedback
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
Category average: 8.6
Competitor Research
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
Category average: 7.3

Market Insights and Reports
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Category average: 7.7
Search Tools
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Category average: 5.3
Competitor alerts
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
Category average: 4.3

Most Frequent Users

Top 1 industries using Qualtrics XM for Strategy and Research.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Educational Services

100.0%

1 installation of 1

Verified User

Analyst in Research & Development (501-1000 employees employees)

Use Cases and Deployment Scope

We are a market research firm and It helps us create surveys and monitor fieldwork for the studies we run for clients. We have a programming team program the survey, then I test the survey link, then we collect the data and monitor it while we are in field. These surveys help answer client business questions

Pros

Presents carousel questions well
Presents ranking questions well
It’s pretty quick to take a survey on it

Cons

When testing a survey link, it does not provide on option to skip questions. This is a huge problem that triples the amount of time we take to test links.
When we are in fieldwork, it does not let us update the quota counts with the quality removals we make during fieldwork. This is another huge problem and forces us to have to keep track of live counts during fieldwork manually using a raw data file

Return on Investment

It helps cut our programming time by 25%
It has great data security that helps us earn client trust

Usability

Other Software Used

Allvue, Microsoft 365, Airtable

Verified User

Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Qualtrics XM for Strategy and Research to deep dive into our customer’s experiences. Mainly through surveys we find out what is good, bad and indifferent. Discovering and quantifying pain points allows us to justify spend on fixing them and then measure the impact of anything we implement. The self serve dashboards in Qualtrics XM for Strategy and Research are very helpful as it means our research and insights team don’t have to answer everyone’s questions. People can individually explore the data as and when they wish through self service.

Pros

Survey
Dashboard
Usability
Analytics

Cons

Text IQ could be improved
The packages could be better set out, always seem like extra for a new feature
Would be nice to be able to integrate photo and video more easily into surveys

Return on Investment

A greater understanding of customer pain points
Less time spent distributing data and results due to self service dashboards
Linking feedback to customer demographics and sales data

Usability

Other Software Used

CoPilot, CoPilot AI, Symbaloo, Brandfolder, Google Maps API

Verified User

Professional in Human Resources (1001-5000 employees employees)

Use Cases and Deployment Scope

Qualtrics XM for Strategy and Research became too much of a hassle and we opted to let our contract expire.

Pros

Integrates well with SuccessFactors

Cons

User interface wasn't user friendly for all in my opinion
Menu options with the same name/label could take you to different spots depending on which menu was used.

Return on Investment

Negative as most users struggled with getting desired results
Positive - the few users that excelled at using it were happy with AI data set summaries

Usability

Verified User

Professional (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Qualtrics XM for Strategy and Research for User Research and Marketing Research. Qualtrics XM for Strategy and Research helps us conduct larger scale surveys across different markets to better understand peoples relationship with money and money management habits as well as testing different concepts and assets within larger sample sizes.

Pros

Complex studies (e.g. Van Westendorp pricing studies)
Reaching large audiences fast
Dashboards for insights

Cons

Difficult to configure without prior experience
Some components for dashboards feel clunky
The interface is not intuitive

Return on Investment

Faster decision making cycles
More accurate strategic decisions with lower risk
Reduced need for external research agencies

Usability

Other Software Used

UserTesting, Figma, Respondent.io, Maze

Denitsa Petrishka

Software Engineer at Next (51-200 employees employees)

Use Cases and Deployment Scope

I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not many smart options to manipulate incoming data to Qualtrics. Reporting is absurd in my opinion. Trying to figure out why Qualtrics decides to do something to the data is a dead end. Very hard to use both from devs and sys admins. Not to mention the average responsible company guy that they would put in charge to manage these surveys. Most definitely wouldn't recommend. I've used much easier tools that can do pretty much the same.

Pros

Has nice email visualizations

Cons

Receiving data from other software
Ability to manipulate data within Qualtrics (other than one by one manually)
Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.

Return on Investment

The Qualtrics implementation exceeded its budget three times.

Qualtrics

What is Qualtrics?

Categories & Use Cases

Media

Qualtrics Key Features

Top Performing Features

Private Company Data

Consumer Feedback

Competitor Research

Areas for Improvement

Market Insights and Reports

Search Tools

Competitor alerts

Who Buys & Uses Qualtrics XM for Strategy and Research

Most Frequent Users

Educational Services

Most Frequent Users

Mid-sized Companies

Most Frequent Users

United States of America

Qualtrics Reviews

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Other Software Used

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Use Cases and Deployment Scope

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Other Software Used

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