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Qualtrics

Qualtrics

Overview

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Recent Reviews

TrustRadius Insights

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
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Not recommend

1 out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
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Qualtrics CoreXM Review

2 out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
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Qualtrics is great

9 out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
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Great survey platform!

8 out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Research Core 1

1,500

Cloud
per user/per year

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Qualtrics?

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Qualtrics Features

  • Supported: Customer Experience Management
  • Supported: Customer and Market Research
  • Supported: Employee Insights
  • Supported: Digital Experience Management

Qualtrics Screenshots

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Qualtrics Video

See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/ Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
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Qualtrics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.

Reviewers rate Usability highest, with a score of 4.

The most common users of Qualtrics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(384)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.

Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.

Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.

Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.

Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.

Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.

Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.

Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.

Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.

Users have provided valuable recommendations for using Qualtrics based on their experiences:

Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.

Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.

Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.

Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.

Attribute Ratings

Reviews

(1-25 of 170)
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April 29, 2023

Not recommend

Score 1 out of 10
Vetted Review
Verified User
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much of a help either as there are not many smart options to manipulate incoming data to Qualtrics. Reporting is absurd in my opinion. Trying to figure out why Qualtrics decides to do something to the data is a dead end. Very hard to use both from devs and sys admins. Not to mention the average responsible company guy that they would put in charge to manage these surveys. Most definitely wouldn't recommend. I've used much easier tools that can do pretty much the same.
  • Has nice email visualizations
  • Receiving data from other software
  • Ability to manipulate data within Qualtrics (other than one by one manually)
  • Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
  • If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.
I would say that it will suit well if you have simple surveys with not a lot of data you need to gather for the respondent.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics for research purposes (surveys, etc.) and also for customer satisfaction, internal communications and satisfaction, and event registrations. We've had interns apply using Qualtrics survey, and various other uses over the years. As a research tool, the surveys are better than other software available and provide the validity and anonymity we need to adhere to our university's institutional review board standards.
  • Survey research
  • Advanced features in survey research (skip and display logic, types of questions, etc.).
  • Ease of use: We've trained many in our department to successfully use it on their own.
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
We use Qualtrics CoreXM for surveys, research projects, and evaluating programs. It's easy to copy questions, duplicate an old survey, add media (photos, video, etc.) and customize your survey to the audience being addressed. The built-in analytics make it easier for anyone administering their own survey to interpret the results, or add visualizations (charts, word cloud) to their survey and create a report.
Score 1 out of 10
Vetted Review
Verified User
Assessment support for clients requiring surveys of the workforce.
  • Clean graphics
  • Quality back end
  • API ease
  • Customer service
  • SMS functionality
  • Engineering
  • Cross functional coordination
  • Customer relationship management
  • Non-intuitive distributions
  • Difficult list management
Qualtrics is good for nothing. It used to be a well managed and useful platform, but after going public and private again, the software and especially customer service is incredibly poor. They do not work hard to resolve your issues, are only reactive with communication, and could care less about your problems. I hate this company.
January 07, 2023

Qualtrics CoreXM Review

Score 2 out of 10
Vetted Review
Verified User
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my opinion, they didn’t understand basic IT concepts like « How to do rest API » or what is the acceptable json format. In my opinion, they don’t respect the json standard. In my experience, you can ask from 2 different places the same data, and the output isn’t structure the same way. The json structure change.
  • Do the business job
  • What is a Rest Api
  • What is json and his format
  • What is a CSV
  • How structure export data
In my opinion, you won’t like if you want to interact with your IT team.
Score 7 out of 10
Vetted Review
Verified User
I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, years of experience in a certain field, education level, etc.
  • Variety of questions you can ask.
  • Easy to rearrange order of questions.
  • Good tracking of analytics.
  • The margins have some restrictions when adding images.
  • The display of images in surveys can be skewed from preview.
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we also use it for educational purposes to help our clients recall concepts learned in our programs. From the feedback we receive, it has helped us evaluate the success of program outcomes and improve our future programs. We also use it as an evaluation tool for our facilitators, new hires, etc.
  • Easy to use on the back end for building surveys
  • Many built-in features and templates for data visuals and reporting
  • Easy and accessible for participants on front end
  • I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
  • More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
  • More options for data and results analysis
  • More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.
For us, qualtrics is well suited for basic survey functionality and reporting, and that is OK. If you are looking for powerful data analytics its not here, at least in the basic functions. Maybe they have more as add ons, but we have not explored that.
If you want quick and easy to learn production of surveys, this is it - no fuss no muss with a WYSYWG interface. On the other hand, the the quick and easy does sacrifice options on making it more customisable. There are limited options for customisation, and it is sometimes a downright pain to try and introduce things like company logos and colours.
Korey Migdal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's tastes and needs in various ways, thus ensuring that the company's style and design meet everyone's needs. The statistics and analysis provided have served us well for statistical analysis fostering success.
  • Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools.
  • It is compatible with any device, mobile or desktop.
  • I can design surveys easily, with different options and questions, totally customized to my liking.
  • It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected.
  • The software requires some training, but once you master it, it will become the most intuitive tool, and you will be able to take full advantage of all its functions.
  • For large amounts of data, it may take some time to load the report interface [in my experience].
I can recommend Qualtrics CoreXM for any scenario and company; you will have the tools to collect and analyze data collected through surveys and questionnaires easily; thanks to this, we can convert our potential customers to consume more of our services and love our campaigns. In short, it allows any organization to efficiently collect and analyze people experience data to take specific actions based on the beliefs, emotions, and feelings of customers and employees; you can apply it to many types of research.
Kevin Bone | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice of our customers through satisfaction surveys and other customer engagement studies. We have also used it to gauge customer preference in health plan coverage design via conjoint surveys. This helps us zero in on which coverage features are most important to the greatest number of our customers. We have also use Qualtrics CoreXM to reach out to former customers to better understand why they left us and - more importantly - what we could have done to make them what to stay. This too has been helpful in designing and modifying our insurance product offerings. We have also used it to measure our Net Promoter Score over time. Qualtrics CoreXM is versatile, easy to use, scalable, and robust. Plus the online self-help tools are great, as is the live support team. We have had several licenses for the Qualtrics application for over 10 years now (I think - perhaps longer). It is a great tool that can be used in so many ways - only limited by your imagination.
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
  • All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
  • Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
  • Sometimes adding contact data in the "directories" function is clunky and very slow.
I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.
June 03, 2021

Qualtrics is great

Score 9 out of 10
Vetted Review
Verified User
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they work with. We are adding a use case now to allow real time feedback for our stores to communicate operational opportunities as well. This will streamline the response time.
  • Variety of surveys offered.
  • Qualtrics takes suggestions on how to improve & implements.
  • Offers various ways to network & solve problems with surveys.
  • The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
  • A little pricey.
  • I wish the on demand how to videos were more in depth.
It offers great communication to your customers in real time.
Luke Ferrel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
  • Ad Hoc research
  • Voice [for] the Customer
  • Customer Feedback
  • Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
[Qualtrics CoreXM is] pretty simple to use once you get stood up. You can use it for a lower level voice of the customer program until you are ready to upgrade to Qualtrics CX
Score 8 out of 10
Vetted Review
Verified User
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement various methodologies and extract information from survey takers. We also use it for internal projects as well as employee feedback tracking.
  • Simple and easy to understand interface.
  • Flexibility in making the question you want.
  • Automatically recodes different numbers and you generally won't know until after you field or proactively check. Sometimes you'll get choices recoded as the same number and you can't undo it after you field.
  • Skip to end of block vs. skip to end of survey. Don't know why there's a skip to end of survey if it doesn't log redirects for our panel vendors.
Qualtrics is definitely well suited for survey development, though I probably wouldn't use them for a panel. I know it's been about 3-4 years and processes have improved, but it took 8-9 months (or a very very long time) to get back on a panel quote and that's not acceptable to me.
Corinne Gibson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Qualtrics is a relatively new software for our company. I've been with the company for two years and the initial account was set up by a consumer insights department which no longer exists within the company. Today, we still use the research suite to conduct market research and to monitor internal employee feedback; however, it is now the responsibility of one person in product marketing instead of the responsibility of an entire consumer insights department.
  • Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
  • Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
  • The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
  • Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
  • The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
  • Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
Qualtrics is well suited for individuals who need help with their product roadmaps. If you are looking to accumulate and manage customer feedback at each stage of the product lifecycle, Qualtrics can help you immensely. When used appropriately, you can easily manage consumer feedback at each stage, which helps you to be better informed when making roadmap decisions, like whether or not to kill or re-vamp a certain product.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use of Qualtrics multiple times to purchase consumer responses for the sake of market research, where their staff was very helpful in ensuring the responses were high quality.
  • Plethora of question types to make use of
  • Advanced survey logic to handle complicated design asks
  • Built-in report tool to help coworkers stay up to date on responses as they come in
  • Their user interface is a bit complicated, which takes some getting used to at first
  • I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
  • It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
Qualtrics is a great service for survey designs big and small, simple and complicated. You have every tool you need at your disposal to create great looking surveys with advanced logic and more. Qualtrics is also great for purchasing respondents, as they ensure you only get quality responses. Their report tool is also great for sharing with employees that need regular updates on an ongoing survey.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We used Qualitrics to survey students within our academic program. It allowed us to collect data anonymously.
  • Clean user-interface
  • Multiple item structures (e.g. multiple choice, likert, sliding scale, etc.)
  • When reverse coding items, the default settings kept overriding what I was trying to enter, which was very frustrating and time-consuming, I had a lot of difficulties assigning the values I needed.
  • I couldn't figure out a way to copy/paste the values for multiple-choice items. This led to a LOT of extra work.
Qualtrics was well suited for survey administration.
Kristyn Cole | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At Adecco, we use Qualtrics to conduct surveys and use the surveys in reports. Our company uses Qualtrics in a big way 2 times a year. We do a company survey on how working at Adecco is, culturally, pay, etc. The survey results are used so that the company can gauge where the associates are at mentally, and use it to make things better to retain more people.
  • Ease of use, email a link to everyone in the company.
  • Fast and immediate results.
  • Not free.
  • Sometimes glitchy on other platforms- cell phones, etc.
We use it a lot to review employee involvement, and giving feedback on the company. It works really well for this and gives us the ability to use the data to make changes in our organization to better suit associates and retain more of them. We mainly use Qualtrics for the surveys and the reports it generates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics allowed us to characterize customer satisfaction of products efficiently and use that information to improve products to the end customer.
  • Survey distribution
  • Ease of use in creating survey
  • Surveys could be more organized.
  • Ability to make reports (scales on graphs) more customizable for bipolar scales.
Qualtrics is best suited for any environment that requires surveys to be created to assess a product, process, or service that is collecting a large dataset. It would be less suited for small datasets as the cost may outway the features.
Jared Hansen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics was used by most professors in my department for data collection, especially as it pertained to surveys. Many of my classes and academic work involved designing a survey that would then be distributed via Qualtrics, which is the industry leader for easy, well-designed surveys. Data collection and analysis were simple, intuitive, and easily exported for other tools such as SPSS.
  • Data collection.
  • Data analysis.
  • Survey logic (more options).
  • Implementation with other tools (OSF).
Qualtrics is positioning itself to be the hub for "experience management," or the understanding and crafting of the experiences that customers have with products. Thus, Qualtrics excels at survey creation and collection, brand management, and product research to name a few scenarios. It is also useful for academics who are using surveys for other types of research, such as myself.
Stephanie Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics is being used by various departments and entities within my educational organization. The way my department implements Qualtrics varies from how others use it across the university system. For my department it addressed the problem of anonymous data collection with highly customizable interfaces and a variety of question types to appeal to a broad demographic. I am able to create surveys that are interesting to students while maintaining confidentiality. Qualtrics data analysis is quick and easy to understand.
  • Customizable question types.
  • Exporting data.
  • It can be hard to interpret readability results.
  • The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
Qualtrics is well-suited to large-scale surveys involving multiple question types. Qualtrics can take the data from these different types of questions and analyze it quickly. Due to how many types of questions there are and ways to display them, it is not well-suited for surveys with a few simple questions or a small sample size.
Jenna Montgomery | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics internally (to learn more about our employees) and externally (to learn more about our donors). It has been incorporated into our employee review process and is also used to gather feedback on policies within the company. Our marketing and fundraising department has incorporated the software in their campaigns to gather insights from our donors.
  • Building surveys is extremely intuitive; it's so easy to get started.
  • The analytics and reporting you can use from survey results is extensive, there are so many options.
  • Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
  • The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
  • It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
  • I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
Compared to the survey tool that we have used (SurveyMonkey), Qualtrics stands out with its ability to create detailed and in-depth surveys. The variety of questions that can be created and how they can be responded to are numerous. It truly allows us to create a customized survey for any occasion.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Qualtrics allows for the creation of surveys which are then analyzed for trends. Responses are transferred to SPSS, Excel, and other programs in order to further analyze data in order to make decisions in line with feedback from both internal and external stakeholders. Qualtrics allows for employees to edit surveys and edit how the responses are disseminated.
  • User-friendly.
  • Clear presentation of results.
  • Able to export to other programs.
  • Response increase mechanisms.
  • Question validation.
  • How surveys appear on user devices.
Qualtrics is well suited for creating in-house surveys that come across more professional than Google Forms or Survey Monkey. Qualtrics is seen by respondents as the gold standard for survey usage so respondents are more likely to reply and take their time to answer questions with a high degree of fidelity.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to gather student feedback on course offerings or to gather instructor feedback on questions concerning department planning. I have also used it to gather feedback on pedagogy, especially for online courses. I would say I use it once every 2 months or so.
  • Fairly intuitive interface.
  • Robust distribution options.
  • Decent reporting tools.
  • More reporting options would be most helpful.
  • Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
  • An option to receive an alert when someone has taken the survey would be helpful.
I have found that Qualtrics is best for gathering data from large and dispersed groups of people. For example, we have used it to ask instructors and faculty about scheduling preferences. I have found it be somewhat less helpful for smaller groups, such as feedback from a single class. This is probably more about surveys in general than Qualtrics itself.
October 25, 2019

Qualtrics Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Qualtrics across the organization in different ways. Our main use of it is customer and market research. We send surveys to our customers and prospects by using the Qualtrics email tool, through an automated Salesforce integration, by posting on social and embedding in our Marketo emails. However, we also use it for internal uses: internal surveys on a project and department effectiveness, employee preferences and to RSVP for events.
  • Easy to use with an intuitive design.
  • Extremely flexible - If you can dream it, you can likely do it.
  • A passionate and friendly community of users always willing to help.
  • The best-in-show for CX thought leadership.
  • XM directory needs more flexibility in how you manage how often to contact panelists.
  • XM directory could have more information on the contact level - When statuses were changed or add and the source.
  • It should be easier to get a 360 view of an individual respondent.
I've implemented Qualtrics three times - at a small business, medium business and large business. All three uses were different but all entirely appropriate. The nice thing is that Qualtrics lets you scale the functionality you need and how much use you expect, even offering a free level. I can't think of a situation in which Qualtrics would not be appropriate.
October 08, 2019

Service could be better

Score 1 out of 10
Vetted Review
Verified User
In the period of time we had it, it was being used for customer feedback surveys to improve business.
  • Overall, the software works fine as it is.
  • Their customer service is awful. Nobody wants to talk to you and they will only converse over email.
  • They make it extremely difficult to cancel your subscription.
Qualtronics is well-suited for customer surveys.
Joshua Melder | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work as part of a small-scale business team that provides process audits and recommendations to customers. We utilize Qualtrics for a variety of productivity uses - but primarily deliver client pre-work questionnaires, on-site follow-ups, and post-audit surveys. Qualtrics is one of many survey-based tools that our team has used to better our understanding for client engagements. Our team has enjoyed both the user-friendly interface and the flexibility of the platform to fit our own team standards and templates. Qualtrics offers an extensive array of customization tools while leveraging best-in-class features for the modern business. There are many administrative departments within our organization that utilize Qualtrics for business developmental services. Templates can be saved, copied, and edited by a variety of users in order to maximize efficiencies for completing surveys quickly.
  • There are both personal and shared libraries for individual users and business teams.
  • Extremely intuitive user-interface that familiarizes users with the platform quickly.
  • One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
  • Our team has encountered some difficulties embedding data into surveys.
  • From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
  • Dependent on the amount of data, reporting can sometimes feel a bit clunky.
Qualtrics is extremely well-suited for engaging with the wide user-base of your target platform. As a member of a team that provides on-site visits and 'discovery' engagements, Qualtrics helps our team come prepared for on-site visits. Furthermore, follow-up surveys enable our team to be nimble, ask the right questions, and submit additional surveys after our initial engagement. Qualtrics is a fantastic tool for engaging with both internal and external teams with the goal of understanding employee workflows, perceptions, and areas of growth. One can tailor surveys for a specific need and then share out to the client's preferred medium (desktop or mobile). This means that survey respondents will need to have both access and a small technological proficiency in order to successfully complete surveys - however, this is nearly a basic requirement for most administrative jobs today.
March 27, 2019

Stellar System

Score 10 out of 10
Vetted Review
Verified User
Qualtrics is used across our campus by faculty, staff, research assistants and student employees. We not only use this as a top-like survey tool, we often use this in place of using forms.
  • Easy to use and understand.
  • Full-blown suite of tools.
  • Best support in the industry!!!!
  • Sometimes, when changes are made to the interface, if you don't pay attention to the email updates, you may have a difficult time finding tools/sections and have to contact support.
We have not run across any scenarios for our intended use in which Qualtrics was not appropriate.
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