TrustRadius

Demand-Side Platform vs. Yahoo DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demand-Side Platform
Score 0.0 out of 10
N/A
N/AN/A
Yahoo DSP
Score 8.0 out of 10
N/A
Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
Pricing
Demand-Side PlatformYahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demand-Side PlatformYahoo DSP
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Demand-Side PlatformYahoo DSP
Considered Both Products
Demand-Side Platform

No answer on this topic

Yahoo DSP
SH
Samantha Huskey
Digital Communications Professional
Chose Yahoo DSP
This platform is needed and effective because it reaches new audiences and helps our clients to grow in new areas that Google cant access.
Chose Yahoo DSP
All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and …
Verified User
Anonymous
Chose Yahoo DSP
Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh …
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
Chose Yahoo DSP
I would still say that The Trade Desk and Google DV360 would rank in the top tier for DSPs, while One by AOL would rank in the second tier. That said, the progress and advancements in the last few years from AOP to ONE by AOL to the new Verizon Media platform are worth looking …
Kristin Roberts | TrustRadius Reviewer
Kristin Roberts
Decision Sciences, Manager
Chose Yahoo DSP
I think that each has its own positive qualities. The Oath platform is better for video whereas the TTD is better for targeting and has better levers to pull for geographic constraints.
Justin Hansen | TrustRadius Reviewer
Justin Hansen
Yield Manager
Chose Yahoo DSP
We moved away from ADTECH (which recently announced it's closure) because it was not being updated and maintained properly to use as an ad server in today's media.
Verified User
Anonymous
Chose Yahoo DSP
Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line …
Eamonn Kelly | TrustRadius Reviewer
Eamonn Kelly
Senior Analyst
Chose Yahoo DSP
Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The …
Verified User
Anonymous
Chose Yahoo DSP
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Best Alternatives
Demand-Side PlatformYahoo DSP
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Demand-Side PlatformYahoo DSP
Likelihood to Recommend
-
(0 ratings)
7.2
(0 ratings)
User Testimonials
Demand-Side PlatformYahoo DSP
Likelihood to Recommend
No answers on this topic
Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer
Nicholas J. Salvatore
Supervisor, Programmatic Media
Read full review
Cons
No answers on this topic
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
All are advertising tools, insights, reports, advertising, analysis, which help in our daily lives for the implementation of customer campaigns, each one offers different options, without them, the company would not really survive because our focus is on programmatic media and performance. We show exponential growth because they all combine to provide us with a wide range of options that cover the needs of advertisers.
Christian Gesú De Andrade Trillo | TrustRadius Reviewer
Read full review
Return on Investment
No answers on this topic
  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
Verified User
Anonymous
Read full review
ScreenShots