TrustRadius

Demographics Pro vs. Equifax Data-Driven Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demographics Pro
Score 10.0 out of 10
N/A
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…
$500
per month
Equifax Data-Driven Marketing
Score 7.8 out of 10
N/A
The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategiesN/A
Pricing
Demographics ProEquifax Data-Driven Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demographics ProEquifax Data-Driven Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Demographics ProEquifax Data-Driven Marketing
Best Alternatives
Demographics ProEquifax Data-Driven Marketing
Small Businesses
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Medium-sized Companies
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
Demographics ProEquifax Data-Driven Marketing
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
Demographics ProEquifax Data-Driven Marketing
Likelihood to Recommend
Demographics Pro
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
Verified User
Anonymous
Read full review
Equifax
Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Pros
Demographics Pro
  • location demos
  • income demos
  • brand affinity info
Verified User
Anonymous
Read full review
Equifax
  • Finding target markets
  • Find target audience
  • Find new geographical locations
  • target Demographics
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Cons
Demographics Pro
  • the price, it can be hard to justify the cost with some clients
Verified User
Anonymous
Read full review
Equifax
  • Sometimes working with large days sets can be cumbersome
  • Intermittent performance issues
  • Needs to be more scalable for a wide range of cloud service providers
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Alternatives Considered
Demographics Pro
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
Verified User
Anonymous
Read full review
Equifax
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Return on Investment
Demographics Pro
  • Has made it possible for us to justify campaigns with clients.
Verified User
Anonymous
Read full review
Equifax
  • Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
  • The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
  • Optimahub provides low cost, easy to use data analytics and visualizations
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
ScreenShots