DevCycle vs. Optimizely Feature Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DevCycle
Score 0.0 out of 10
N/A
DevCycle is a Feature Management Platform designed for developers who strive to or use continuous delivery and deployment that need to implement feature flags and manage their workflow more effectively. To avoid creating unnecessary complexities, bottlenecks, and tech-debt, DevCycle's developer-centric approach consolidates flags across environments and features. This enables development teams to own and control flags for the features they are currently working on without leaving their…N/A
Optimizely Feature Experimentation
Score 8.3 out of 10
N/A
Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A
Pricing
DevCycleOptimizely Feature Experimentation
Editions & Modules
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Offerings
Pricing Offerings
DevCycleOptimizely Feature Experimentation
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
DevCycleOptimizely Feature Experimentation
Considered Both Products
DevCycle

No answer on this topic

Optimizely Feature Experimentation
Chose Optimizely Feature Experimentation
In previous companies I've used Monetate which is a similar A/B testing kind of feature experimentation engine that is very similar from my memory, but again, back to the point of these new features of the analytics engine and Opal, it kind of cuts it above Monetate from my …
Chose Optimizely Feature Experimentation
I wasn’t part of the team that selected Optimizely, but its integrations with other tools were a big plus for us in making our decision. It was more expensive, however.
Chose Optimizely Feature Experimentation
We have not used any other similar tools, we evaluated both Kameleoon and VWO. With the combination of price, features, and expandability, we moved forward with Optimizely Feature Experimentation.
Chose Optimizely Feature Experimentation
Google optimize is great that it is an add on to an existing Analytics implementation, but only has a web version. Optimizely has the SDK so better option for testing new features
Chose Optimizely Feature Experimentation
We selected Optimizely as it was easy to use/understand, had clearly defined SLAs for keeping the platform up and was regarded as resilient within the industry. We needed something at our point in our experimentation journey that could be used for Product testing at scale and …
Chose Optimizely Feature Experimentation
Optimizely Feature Experimentation has similar features to Amplitude. As a matter of fact it looks like Amplitude copied Optimizely. However, Amplitude did not mimic the nomenclature issues.
Chose Optimizely Feature Experimentation
When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team.

Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities.
Chose Optimizely Feature Experimentation
In other companies, all of the feature flag controls were done locally and it got messy after a while. There was no much control on who was doing what. With Optimizely Feature Experimentation, it is clear what feature flags are enabled and which ones are not. It is easier to …
Chose Optimizely Feature Experimentation
not too much experience on that to answer this question
Chose Optimizely Feature Experimentation
There is a lot more flexibility with Optimizely once you have customized the implementation and better tools.
Chose Optimizely Feature Experimentation
WebX and FeatureX work well in pair, they organically complement each other
Chose Optimizely Feature Experimentation
Simple interface and ability to create audiences and assign them to experiments.
Chose Optimizely Feature Experimentation
Optimizely offered both web experimentation (WSYWIG editor for nontechnical marketing folks) and Feature Experimentation. That made the decision easier to get max value across different stakeholder groups.
Chose Optimizely Feature Experimentation
Optimizely FX is the only tool I've used that specifically allows for testing in the back-end. Most front end tools are great for simple tests, but there comes a time when you need to go a level deeper and that's not possible with front-end tools.
Chose Optimizely Feature Experimentation
Mixpanel, Google Analytics, Hotjar and A/B Smartly
Chose Optimizely Feature Experimentation
With the Netspring acquisition I think it's closer to its competitor's features
Chose Optimizely Feature Experimentation
I prefer Optimizely Feature Experimentation to web experimentation. I think it's more straightforward to set up and as an engineer, I like being able to have more control from the code side.
Chose Optimizely Feature Experimentation
we wanted a shift with the tool that helps us with managing our data
Chose Optimizely Feature Experimentation
We haven't evaluated other products. We have an in-house product that is missing a lot of features and is very behind from making the test process easier.

Instead of evolving our in-house product with limited resources, we decided to go with Optimizely Feature Experimentation …
Chose Optimizely Feature Experimentation
Overall, Optimizely Feature Experimentation is an industry leader in terms of experimentation across web and mobile. For apps I would say amplitude does slightly a better job as it is tailored to that niche.
Chose Optimizely Feature Experimentation
Optimizely Feature Experimentation is better for building more complex experiments than Optimizely Web. However, Optimizely Web is much easier to kickstart your experimentation program with as the learning curve is much lower, and dedicated developer resources are not always …
Chose Optimizely Feature Experimentation
Optimizely Feature Experimentation is less of a point solution than LaunchDarkly, so LD has a few extra features, but Optimizely offers a much greater solution for experimentation, personalization etc.
Chose Optimizely Feature Experimentation
Feature experimentation is much more robust and allows more granular control over the decisions you want to make. While Optimizely Feature Experimentation is nice and can be delivered via Optimizely Feature Experimentation's UI, its still not ideal because its brittle and can …
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User Ratings
DevCycleOptimizely Feature Experimentation
Likelihood to Recommend
-
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
4.5
(0 ratings)
Usability
-
(0 ratings)
7.6
(0 ratings)
Support Rating
-
(0 ratings)
3.6
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
DevCycleOptimizely Feature Experimentation
Likelihood to Recommend
No answers on this topic
Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
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Pros
No answers on this topic
  • Splitting traffic between variants and enabling you to scale up or down the amount of traffic in each one
  • Giving a standardised report that you can share with a huge number of users
  • Showing a large variety of results/metrics you can then dive into
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Cons
No answers on this topic
  • Difficult integration if your data is not front end
  • Costly MAU model needs to be based on experiments not on site visits
  • It's not easy to understand how to build an Experiment
  • Onboarding team is more focused on punching through their slides and not focused on your needs or understanding.
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Likelihood to Renew
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Competitive landscape
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Usability
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Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
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Support Rating
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Support was there but it was pretty slow at most times. Only after escalation was support really given to our teams
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Implementation Rating
No answers on this topic
It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
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Alternatives Considered
No answers on this topic
In previous companies I've used Monetate which is a similar A/B testing kind of feature experimentation engine that is very similar from my memory, but again, back to the point of these new features of the analytics engine and Opal, it kind of cuts it above Monetate from my experience. Obviously Monetate may have improved since when I lost use it, but from what I can see, yeah.
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Scalability
No answers on this topic
had troubles with performance for SSR and the React SDK
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Return on Investment
No answers on this topic
  • We have improved various metrics throughout the course of our experimentation program with Optimizely and therefore sharing numbers is tricky. Essentially we only implement versions of the product that perform the best in terms of CVR, revenue/visitor, ATV, average order value, average basket size and so forth dependent on the north star we are trying to move with each release.
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ScreenShots

DevCycle Screenshots

Screenshot of feature grouping

Optimizely Feature Experimentation Screenshots

Screenshot of Feature Flag Setup. Here users can run A/B and multi-armed bandit tests, as well as:

- Set up a single feature flag to test multiple variations and experiment types
- Enable targeted deliveries and rollouts for more precise experimentation
- Roll back changes quickly when needed to ensure experiment accuracy and reduce risks
- Increase testing flexibility with control over experiment types and delivery methodsScreenshot of Audience Setup. This is used to target specific user segments for personalized experiments, and:

- Create and customize audiences based on user attributes
- Refine audience segments to ensure the right users are included in tests
- Enhance experiment relevance by setting specific conditions for user groupsScreenshot of Experiment Results, supporting the analysis and optimization of experimentation outcomes. Viewers can also:

- examine detailed experiment results, including key metrics like conversion rates and statistical significance
- Compare variations side-by-side to identify winning treatments
- Use advanced filters to segment and drill down into specific audience or test dataScreenshot of A Program Overview. These offer insights into any experimentation program’s performance. It also offers:

- A comprehensive view of the entire experimentation program’s status and progress
- Monitoring for key performance metrics like test velocity, success rates, and overall impact
- Evaluation of the impact of experiments with easy-to-read visualizations and reporting tools
- Performance tracking of experiments over time to guide decision-making and optimize strategiesScreenshot of AI Variable Suggestions. These enhance experimentation with AI-driven insights, and can also help with:

- Generating multiple content variations with AI to speed up experiment design
- Improving test quality with content suggestions
- Increasing experimentation velocity and achieving better outcomes with AI-powered optimizationScreenshot of Schedule Changes, to streamline experimentation. Users can also:

- Set specific times to toggle flags or rules on/off, ensuring precise control
- Schedule traffic allocation percentages for smooth experiment rollouts
- Increase test velocity and confidence by automating progressive changes