Difficult to navigate documentation, overloaded and overcomplicated for our use cases
May 05, 2023
Difficult to navigate documentation, overloaded and overcomplicated for our use cases
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We are using Optimizely Feature Experimentation to help us with A/B testing new changes. We have used it for layout tests to test if user conversion is increased by changes and we have also used it for new features to see if general user engagement with the website increases.
- Testing new layouts for conversion
- Testing new features for user interaction
- Tracking user engagement
- Better documentation. It's very fragmented and hard to navigate.
- More opinionated API. Multiple ways to get the same functionality, but with various degrees of documentation. For example, do you activate an experiment or do you use the user decision?
- More examples for common patterns would be nice. For example, generation and storage of a user ID in a cookie.
- money saved not investing in feature/design initiatives showing insignificant effect
- increased conversions/revenue from implementing successful experiments
- negative: performance was severely impacted by using the React SDK for SSR
The website is easy to use and once Optimizely is actually implemented, it takes very little work to spin up new tests.