Optimize conversion rate
July 08, 2022
Optimize conversion rate
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Full Stack
we used it for AB testing and it worked pretty well. Later on, the marketing department started using it for page modifications. For example, if you need to compare what text will influence on a customer more, then Optimizely is the right tool. The same goes for colors, sizes, displaying elements, etc.
- Redirection
- Feature testing
- Splitting traffic
- performance
- Mobile and desktop Traffic split
- Conversion rate went up
- Decreased page speed
- Easy setup for a none-developer
Do you think Optimizely Feature Experimentation delivers good value for the price?
Not sure
Are you happy with Optimizely Feature Experimentation's feature set?
Yes
Did Optimizely Feature Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Feature Experimentation go as expected?
Yes
Would you buy Optimizely Feature Experimentation again?
Yes
Using Optimizely Full Stack
10 - Marketing departments related to conversation rate optimizations
3 - To set it up you have to know HTML basics, however to use and optimize the page itself it’s better have to be a person who has a broad UX skill
- Traffic split
- Conversion rate optimization
Evaluating Optimizely Full Stack and Competitors
Yes - Yes, at the beginning we wrote an AB test script ourselves. But later the decision was made, that it makes no sense to add extra feature if we can simply use optimizely. However it was a trade between additional functionality and loading speed
- Product Features
- Product Usability
Optimizely Full Stack Implementation
- Implemented in-house
- There were no issues
Using Optimizely Full Stack
| Pros | Cons |
|---|---|
None | None |