Optimize conversion rate
July 08, 2022

Optimize conversion rate

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Full Stack

we used it for AB testing and it worked pretty well. Later on, the marketing department started using it for page modifications. For example, if you need to compare what text will influence on a customer more, then Optimizely is the right tool. The same goes for colors, sizes, displaying elements, etc.
  • Redirection
  • Feature testing
  • Splitting traffic
  • performance
  • Mobile and desktop Traffic split
  • Conversion rate went up
  • Decreased page speed
  • Easy setup for a none-developer

Do you think Optimizely Feature Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Feature Experimentation's feature set?


Did Optimizely Feature Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Feature Experimentation go as expected?


Would you buy Optimizely Feature Experimentation again?


If you need a blazing fast speed page I’d not recommend Optimizely. A custom solution will work of course faster, but in most cases, Optimizely will be a good way to go. Pay attention that Optimizely is a client script that has to be downloaded before starting to be used.

Using Optimizely Full Stack

10 - Marketing departments related to conversation rate optimizations
3 - To set it up you have to know HTML basics, however to use and optimize the page itself it’s better have to be a person who has a broad UX skill
  • Traffic split
  • Conversion rate optimization

Evaluating Optimizely Full Stack and Competitors

Yes - Yes, at the beginning we wrote an AB test script ourselves. But later the decision was made, that it makes no sense to add extra feature if we can simply use optimizely. However it was a trade between additional functionality and loading speed
  • Product Features
  • Product Usability

Optimizely Full Stack Implementation

It’s straightforward. Docs are well written and I believe there must be a support. But we haven’t used it
  • There were no issues

Using Optimizely Full Stack

All features that we used were pretty clear. They have a good documentation