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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Kevel

    Score7.8 out of 10
    Enterprise companies (1,001+ employees)
    Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
    Pricing
    DigilantKevel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantKevel
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is customized based on feature needs, support needs, and monthly request volume.
    More Pricing Information
    Features
    DigilantKevel
    Data Collection
    Comparison of Data Collection features of Digilant and Kevel
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Kevel
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Kevel
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Kevel
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Kevel
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Kevel
    10.0
    1 Ratings
    31% above category average
    Data Transfer8.02 Ratings00 Ratings
    DSP integration7.02 Ratings10.01 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Kevel
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Kevel
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Digilant and Kevel
    Feature
    Digilant
    -
    Ratings
    Kevel
    10.0
    1 Ratings
    24% above category average
    Ad campaign creation00 Ratings10.01 Ratings
    Ad deployment00 Ratings10.01 Ratings
    Display advertising00 Ratings10.01 Ratings
    Ad display and retargeting segmentation00 Ratings10.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Digilant and Kevel
    Feature
    Digilant
    -
    Ratings
    Kevel
    9.2
    1 Ratings
    17% above category average
    Ad dashboards00 Ratings9.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings10.01 Ratings
    Ad attribution reporting00 Ratings9.01 Ratings
    Cross-channel ad management00 Ratings9.01 Ratings
    Best Alternatives
    DigilantKevel
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score8.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Adobe Audience Manager
    Score8.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantKevel
    Likelihood to Recommend
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DigilantKevel
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
    Read full review
    Kevel
    For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).
    Incentivized
    Read full review
    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Kevel
    • More personable team that can address customizations needed to the product.
    • Easy to use interface.
    • Frequent product updates with notifications via email.
    • Well documented API.
    Incentivized
    Read full review
    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
    Read full review
    Kevel
    • User interface could be faster to load.
    Incentivized
    Read full review
    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
    Read full review
    Kevel
    Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.
    Incentivized
    Read full review
    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    Kevel
    • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.
    Incentivized
    Read full review
    ScreenShots

    Kevel Screenshots

    Screenshot of Adzerk homepageScreenshot of Decision API JSON exampleScreenshot of Management API example