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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digilant

    Score8 out of 10
    N/ABoston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    DigilantMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DigilantMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DigilantMagnite
    Data Collection
    Comparison of Data Collection features of Digilant and Magnite
    Feature
    Digilant
    7.5
    2 Ratings
    8% below category average
    Magnite
    -
    Ratings
    Collection of first-party data7.02 Ratings00 Ratings
    Collection of third-party data8.02 Ratings00 Ratings
    Access to Third-party Data Providers7.52 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Digilant and Magnite
    Feature
    Digilant
    7.7
    2 Ratings
    7% below category average
    Magnite
    -
    Ratings
    Audience taxonomy8.02 Ratings00 Ratings
    Tag Management7.02 Ratings00 Ratings
    Data Analysis Dashboard8.02 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Digilant and Magnite
    Feature
    Digilant
    7.5
    2 Ratings
    6% below category average
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer8.02 Ratings7.02 Ratings
    DSP integration7.02 Ratings8.02 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Digilant and Magnite
    Feature
    Digilant
    7.3
    2 Ratings
    7% below category average
    Magnite
    -
    Ratings
    Campaign Analytics7.02 Ratings00 Ratings
    Audience Analytics7.52 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Digilant and Magnite
    Feature
    Digilant
    -
    Ratings
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Digilant and Magnite
    Feature
    Digilant
    -
    Ratings
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards00 Ratings8.02 Ratings
    Ad performance reports00 Ratings7.02 Ratings
    Ad conversion tracking00 Ratings7.02 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.02 Ratings
    Ad forecasting and optimization00 Ratings6.01 Ratings
    Best Alternatives
    DigilantMagnite
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score8.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Adobe Audience Manager
    Score8.2 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DigilantMagnite
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (2 ratings)
    User Testimonials
    DigilantMagnite
    Likelihood to Recommend
    Digilant
    It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
    Incentivized
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    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    Digilant
    • You can take advantage of the algorithms of the platforms
    • allows simultaneous access to global inventories with thousands and thousands of advertising options
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    Digilant
    • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
    • It can make the price disadvantageous for the advertiser.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Alternatives Considered
    Digilant
    It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Digilant
    • Helps prevent the user from encountering ads that are not relevant
    • dig into the data to enrich the segmentations of your campaigns
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
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