Digilant vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Digilant
Score 8.0 out of 10
N/A
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
DigilantMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DigilantMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
DigilantMagnite
Data Collection
Comparison of Data Collection features of Product A and Product B
Digilant
7.5
2 Ratings
6% below category average
Magnite
-
Ratings
Collection of first-party data7.02 Ratings00 Ratings
Collection of third-party data8.02 Ratings00 Ratings
Access to Third-party Data Providers7.52 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Digilant
7.7
2 Ratings
6% below category average
Magnite
-
Ratings
Audience taxonomy8.02 Ratings00 Ratings
Tag Management7.02 Ratings00 Ratings
Data Analysis Dashboard8.02 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Digilant
7.5
2 Ratings
5% below category average
Magnite
7.5
2 Ratings
1% above category average
Data Transfer8.02 Ratings7.02 Ratings
DSP integration7.02 Ratings8.02 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Digilant
7.3
2 Ratings
8% below category average
Magnite
-
Ratings
Campaign Analytics7.02 Ratings00 Ratings
Audience Analytics7.52 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Digilant
-
Ratings
Magnite
8.0
2 Ratings
3% above category average
Ad campaign creation00 Ratings8.02 Ratings
Ad deployment00 Ratings8.02 Ratings
Display advertising00 Ratings8.02 Ratings
Ad display and retargeting segmentation00 Ratings8.02 Ratings
Sequence targeting00 Ratings8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Digilant
-
Ratings
Magnite
7.3
2 Ratings
5% below category average
Ad dashboards00 Ratings8.02 Ratings
Ad performance reports00 Ratings7.02 Ratings
Ad conversion tracking00 Ratings7.02 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.02 Ratings
Ad forecasting and optimization00 Ratings6.01 Ratings
Best Alternatives
DigilantMagnite
Small Businesses
DBeaver
DBeaver
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 8.6 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
DBeaver
DBeaver
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DigilantMagnite
Likelihood to Recommend
8.0
(2 ratings)
9.0
(2 ratings)
User Testimonials
DigilantMagnite
Likelihood to Recommend
Digilant
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
Read full review
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
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Pros
Digilant
  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options
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Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Read full review
Cons
Digilant
  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.
Read full review
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
Read full review
Alternatives Considered
Digilant
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
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Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
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Return on Investment
Digilant
  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns
Read full review
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
Read full review
ScreenShots