DirectLync vs. Experiture Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DirectLync
Score 9.8 out of 10
Small Businesses (1-50 employees)
DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.…
$20
Month
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Pricing
DirectLyncExperiture Marketing Platform
Editions & Modules
Basic
$20.00
Month
Essential
$99.00
Month
Pro
$249.00
Month
Premium
$599.00
Month
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Offerings
Pricing Offerings
DirectLyncExperiture
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DirectLyncExperiture Marketing Platform
Top Pros
Top Cons

No answers on this topic

Features
DirectLyncExperiture Marketing Platform
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DirectLync
8.5
1 Ratings
11% above category average
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
Email deliverability reporting8.01 Ratings9.93 Ratings
List management9.01 Ratings9.02 Ratings
WYSIWYG email editor00 Ratings9.83 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.83 Ratings
Landing pages00 Ratings9.93 Ratings
A/B testing00 Ratings10.03 Ratings
Mobile optimization00 Ratings9.83 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DirectLync
-
Ratings
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
Lead nurturing automation00 Ratings9.92 Ratings
Lead scoring and grading00 Ratings9.92 Ratings
Data quality management00 Ratings9.93 Ratings
Automated sales alerts and tasks00 Ratings9.93 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DirectLync
-
Ratings
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
Calendaring00 Ratings9.52 Ratings
Event/webinar marketing00 Ratings9.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DirectLync
-
Ratings
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
Social sharing and campaigns00 Ratings9.92 Ratings
Social profile integration00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DirectLync
-
Ratings
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
Dashboards00 Ratings9.92 Ratings
Standard reports00 Ratings9.92 Ratings
Custom reports00 Ratings9.11 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DirectLync
-
Ratings
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
API00 Ratings7.31 Ratings
Role-based workflow & approvals00 Ratings8.21 Ratings
Customizability00 Ratings10.03 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Best Alternatives
DirectLyncExperiture Marketing Platform
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DirectLyncExperiture Marketing Platform
Likelihood to Recommend
10.0
(1 ratings)
10.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DirectLyncExperiture Marketing Platform
Likelihood to Recommend
DirectLync
Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
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Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
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Pros
DirectLync
  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
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Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Cons
DirectLync
  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Read full review
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
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Likelihood to Renew
DirectLync
No answers on this topic
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
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Usability
DirectLync
No answers on this topic
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
Read full review
Online Training
DirectLync
No answers on this topic
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Alternatives Considered
DirectLync
No answers on this topic
Indros Group
Precision, recall, efficiency, follow through
Read full review
Return on Investment
DirectLync
  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
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Indros Group
  • Extremely fast lead conversion
  • Very high ROI
Read full review
ScreenShots

DirectLync Screenshots

Screenshot of Home DashboardScreenshot of Email EditorScreenshot of List SegmentationScreenshot of Social media channel reportScreenshot of Scheduled postScreenshot of Marketing Calendar