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DirectLync vs. Perfect Audience (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DirectLync

    Score9.8 out of 10
    Small Businesses (1-50 employees)
    DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.…

    $20

    Month

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    DirectLyncPerfect Audience (discontinued)
    Editions & Modules
    Basic
    $20.00
    Month
    Essential
    $99.00
    Month
    Pro
    $249.00
    Month
    Premium
    $599.00
    Month
    No answers on this topic
    Offerings
    Pricing Offerings
    DirectLyncPerfect Audience (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DirectLyncPerfect Audience (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of DirectLync and Perfect Audience (discontinued)
    Feature
    DirectLync
    8.5
    1 Ratings
    15% above category average
    Perfect Audience (discontinued)
    -
    Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management9.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of DirectLync and Perfect Audience (discontinued)
    Feature
    DirectLync
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of DirectLync and Perfect Audience (discontinued)
    Feature
    DirectLync
    -
    Ratings
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of DirectLync and Perfect Audience (discontinued)
    Feature
    DirectLync
    -
    Ratings
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings9.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    DirectLyncPerfect Audience (discontinued)
    Small Businesses
    HighLevel
    Score9.3 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.6 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DirectLyncPerfect Audience (discontinued)
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    DirectLyncPerfect Audience (discontinued)
    Likelihood to Recommend
    DirectLync
    Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    DirectLync
    • DirectLync is knowledgeable in their field, which saves us time (and money).
    • They have a creative team onsite to answer questions promptly.
    • Regularly updating products and services to better serve its customers.
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    DirectLync
    • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    DirectLync
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    DirectLync
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    DirectLync
    No answers on this topic
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    DirectLync
    • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots

    DirectLync Screenshots

    Screenshot of Home DashboardScreenshot of Email EditorScreenshot of List SegmentationScreenshot of Social media channel reportScreenshot of Scheduled postScreenshot of Marketing Calendar