dotMailer vs. Echobox Email

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Echobox Email is great for news or article-based sites. It's the only platform we've used that allows editors to simply paste one link to include or override a story. The ability to automate fully or enable periodically is a time and money saver for us during holidays or employee vacations. The platform has been easy to learn and a great improvement over our workaround solutions in Mailchimp and Campaign Monitor. Besides the platform UI and optimizations for articles (which is worth switching for alone), the AI/ML built in to the platform has already started showing improvements to our open and click rates. The personalized send time is a game-changer and the personalized story selection is a promising feature– we look forward to seeing how it plays out over time.

• Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
• Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
• Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.

• Increases traffic
• Saves time
• Scheduling
• Nice, Modern Design of Newsletters

• Integration is overly complex.
• Cannot progressively profile from anything other than an email address.
• Too expensive.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Reporting area has bare minimum and could use some UI improvements
• Timezone quirks can come up when editorial team is fully remote
• Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
• Integrations with common form plugins would be great

Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with

It has helped increase traffic via social media, which was something crucial for us. This came without extra working time. On contrary, it saved us time.

It does most of the work for you so there isn't much for the user to do. More advanced needs might need help from their support.

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Echobox Email is specifically built for article-based newsletters and pre-selects content based on your criteria so the editorial team is not starting from scratch. Article-based emails can also be fully automated which was not possible in Mailchimp or Campaign Monitor before. Our web development team no longer needs to build custom solutions to integrate with the ESP and instead can focus on other projects.

• Better customer service
• Increased brand awareness
• Increased brand engagement
• Streamlined processes
• Regular communication with customers
• Increased audience/reach

• Traffic Increase
• Saves a lot of time
• Keep you in touch with the subscribers for Newsletters