Item: Echobox Email
Rating: 10
Author: Marc Kreidler

Overall Satisfaction with Echobox Email

Use Cases and Deployment Scope

We work in the online publishing space across 5 different properties. Our sites send email newsletters anywhere from once a day to once a month, and special campaigns for brand partnerships. Echobox Email allows our editors to automate over the weekend or during vacations and to start the newsletter from a curated selection of articles, only needing to override when necessary. It's been a real time saver for the editorial team and the web team no longer needs to manage a complicated set of workarounds.

Pros and Cons

Pros

Easy interface for everyone to learn
Personalized send times have led to increased open rates
Ability to automate whole campaigns by theme or category
Responsive support team that has already incorporated feedback

Cons

Reporting area has bare minimum and could use some UI improvements
Timezone quirks can come up when editorial team is fully remote
Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
Integrations with common form plugins would be great

Return on Investment

Increased open rates 17%
Higher click totals overall

Usability

It has all the features we need and is performing better than what we used previously. The support/development team has been very open to feedback and is actively working on new features and improvements. Any shortcomings (which may not exist for long) are very minor compared to the benefits and features specifically built for news/articles.

Alternatives Considered

Intuit Mailchimp and Campaign Monitor by Marigold

Echobox Email is specifically built for article-based newsletters and pre-selects content based on your criteria so the editorial team is not starting from scratch. Article-based emails can also be fully automated which was not possible in Mailchimp or Campaign Monitor before. Our web development team no longer needs to build custom solutions to integrate with the ESP and instead can focus on other projects.

Key Insights

Do you think Echobox Email delivers good value for the price?

Yes

Are you happy with Echobox Email's feature set?

Yes

Did Echobox Email live up to sales and marketing promises?

Yes

Did implementation of Echobox Email go as expected?

Yes

Would you buy Echobox Email again?

Yes

Likelihood to Recommend

Echobox Email is great for news or article-based sites. It's the only platform we've used that allows editors to simply paste one link to include or override a story. The ability to automate fully or enable periodically is a time and money saver for us during holidays or employee vacations. The platform has been easy to learn and a great improvement over our workaround solutions in Mailchimp and Campaign Monitor. Besides the platform UI and optimizations for articles (which is worth switching for alone), the AI/ML built in to the platform has already started showing improvements to our open and click rates. The personalized send time is a game-changer and the personalized story selection is a promising feature– we look forward to seeing how it plays out over time.

Echobox Email Feature Ratings

Comments

Please log in to join the conversation

Finally, an ESP built for Online Publishers/News