TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    dotMailer

    Score8 out of 10
    N/AN/A

    $150

    per month

    SafeOpt

    Score7 out of 10
    N/AAddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.

    $17

    Per each 5,000 Monthly Uniques

    Pricing
    dotMailerSafeOpt
    Editions & Modules
    Growth
    $150.00
    per month
    Professional
    $500.00
    per month
    Pro
    $17
    Per each 5,000 Monthly Uniques
    Enterprise
    $500+
    Priced based on usage
    Community
    $0
    Up to 5,000 Monthly Uniques
    Offerings
    Pricing Offerings
    dotMailerSafeOpt
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$500 per brand
    Additional Details——
    More Pricing Information
    Features
    dotMailerSafeOpt
    Email & Online Marketing
    Comparison of Email & Online Marketing features of dotMailer and SafeOpt
    Feature
    dotMailer
    9.0
    1 Ratings
    12% above category average
    SafeOpt
    -
    Ratings
    WYSIWYG email editor9.01 Ratings00 Ratings
    Dynamic content9.01 Ratings00 Ratings
    Ability to test dynamic content9.01 Ratings00 Ratings
    Mobile optimization9.01 Ratings00 Ratings
    Email deliverability reporting9.01 Ratings00 Ratings
    List management9.01 Ratings00 Ratings
    Triggered drip sequences9.01 Ratings00 Ratings
    Best Alternatives
    dotMailerSafeOpt
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    dotMailerSafeOpt
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    dotMailerSafeOpt
    Likelihood to Recommend
    dotMailer
    Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
    Incentivized
    Read full review
    AddShoppers
    It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
    Incentivized
    Read full review
    Pros
    dotMailer
    • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
    • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
    • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
    Read full review
    AddShoppers
    • Easy to implement and work with.
    • Excellent customer support with lots of creative ideas.
    • What they promise is what they do .
    • They [are] able to increase website conversion rate thereby it increase[s] our sales.
    Incentivized
    Read full review
    Cons
    dotMailer
    • Integration is overly complex.
    • Cannot progressively profile from anything other than an email address.
    • Too expensive.
    Incentivized
    Read full review
    AddShoppers
    • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
    • Social sharing could have been much better.
    • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
    Incentivized
    Read full review
    Likelihood to Renew
    dotMailer
    Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
    Read full review
    AddShoppers
    No answers on this topic
    Alternatives Considered
    dotMailer
    DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
    Incentivized
    Read full review
    AddShoppers
    We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
    Incentivized
    Read full review
    Return on Investment
    dotMailer
    • Better customer service
    • Increased brand awareness
    • Increased brand engagement
    • Streamlined processes
    • Regular communication with customers
    • Increased audience/reach
    Read full review
    AddShoppers
    • I see only positive impact when started using it.
    • It increased our organic sales in short period of time.
    • Brand awareness was done properly.
    • We are able to focus on right customer at right time.
    • Only thing they need to improve is their dashboard feature.
    Incentivized
    Read full review
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