TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    dotMailer

    Score8 out of 10
    N/AN/A

    $150

    per month

    Sendblaster

    Score7 out of 10
    N/ASendBlaster is the eponymous lean, list management / newsletter-centric email marketing software from the Italian company founded in 2006, basically for creating newsletters in a WYSIWYG editor and sending them out to the multitudes, with tools facilitating this: programmable tags, personalization, link checking, embedded image support, file importing, templates, and help from partner Mailstyler (free) for newsletter optimization and styling. Bulk mailing is managed for free with Sendblaster…N/A
    Pricing
    dotMailerSendblaster
    Editions & Modules
    Growth
    $150.00
    per month
    Professional
    $500.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    dotMailerSendblaster
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    dotMailerSendblaster
    Email & Online Marketing
    Comparison of Email & Online Marketing features of dotMailer and Sendblaster
    Feature
    dotMailer
    9.0
    1 Ratings
    11% above category average
    Sendblaster
    8.6
    2 Ratings
    7% above category average
    WYSIWYG email editor9.01 Ratings6.52 Ratings
    Dynamic content9.01 Ratings7.52 Ratings
    Ability to test dynamic content9.01 Ratings8.02 Ratings
    Mobile optimization9.01 Ratings7.52 Ratings
    Email deliverability reporting9.01 Ratings9.52 Ratings
    List management9.01 Ratings10.02 Ratings
    Triggered drip sequences9.01 Ratings00 Ratings
    Landing pages00 Ratings10.01 Ratings
    A/B testing00 Ratings10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of dotMailer and Sendblaster
    Feature
    dotMailer
    -
    Ratings
    Sendblaster
    8.0
    1 Ratings
    5% above category average
    Standard reports00 Ratings8.01 Ratings
    Best Alternatives
    dotMailerSendblaster
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    dotMailerSendblaster
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.5
    (2 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    dotMailerSendblaster
    Likelihood to Recommend
    dotMailer
    Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
    Incentivized
    Read full review
    Sendblaster
    Sendblaster is a great tool for any environment. It's particularly good in organizations that do not have a full featured CRM that manages bulk email marketing and communication. Even if an organization has a great CRM, Sendblaster is still great for those marketing or communication campaigns that go out to recipients who are not already in the CRM, custom groups, bulk sending that you want to keep separate from your other CRM(s), etc.
    Incentivized
    Read full review
    Pros
    dotMailer
    • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
    • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
    • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
    Read full review
    Sendblaster
    • Rendering HTML source code
    • Managing mailing lists
    • You can control the speed of email broadcasts
    • Ease of importing lists
    Incentivized
    Read full review
    Cons
    dotMailer
    • Integration is overly complex.
    • Cannot progressively profile from anything other than an email address.
    • Too expensive.
    Incentivized
    Read full review
    Sendblaster
    • The user interface could be more polished. It's very easy to use, but the appearance of the user interface looks a little old fashioned for a desktop software. Of course recipients don't see that interface, so that is not very consequential.
    Incentivized
    Read full review
    Likelihood to Renew
    dotMailer
    Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
    Read full review
    Sendblaster
    No answers on this topic
    Alternatives Considered
    dotMailer
    DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
    Incentivized
    Read full review
    Sendblaster
    Doesn't apply.
    Incentivized
    Read full review
    Return on Investment
    dotMailer
    • Better customer service
    • Increased brand awareness
    • Increased brand engagement
    • Streamlined processes
    • Regular communication with customers
    • Increased audience/reach
    Read full review
    Sendblaster
    • Customer service was greatly improved because of Sendblaster. We were able to design our communication exactly the way we wanted to improve communication effectiveness.
    • Sendblaster helped our brand because email recipients have been very impressed by the polished visual appearance of our outgoing messages, consistent branding and use of logo, wordmark, and other identifiers, etc.
    • We saved a lot of money with Sendblaster. Our organization can send unlimited messages, and the Sendblaster software we paid for places no limit on messages sent. So, since there are no ongoing subscription fees or volume fees after paying for the the software, we saved a lot. Other "software as a service" options would have cost a minimum of $50 per month, and potentially a lot more than that for high-volume email communication.
    Incentivized
    Read full review
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