Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
for a single individual, channel, and research project
Marvin
Score10 out of 10
N/A
Marvin is a qualitative data analysis platform & research repository designed for UX design, product, research and consulting teams to better understand their customers. With AI capabilities, Marvin is used to collect, organize, analyze and share user conversations so users can build better products and services. Marvin automates the tedious parts of research, saving researchers time that they would've previously spent analyzing data. Key product…
$3,000
per year 5 users (minimum)
Pricing
Dovetail
Marvin
Editions & Modules
Free
$0
for a single individual, channel, and research project
Professional
$15
per month
Enterprise
Contact Sales
per year
Essentials
starting at $3000
per year 5 users (minimum)
Standard
starting at $6000
per year 5 users (minimum)
Enterprise
Custom
Offerings
Pricing Offerings
Dovetail
Marvin
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Discount available for annual billing on the Professional plan.
Staff User Researcher in Product Management at Shopmonkey (Automotive, 51-200 employees)
Chose Dovetail
We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Ma…
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Dovetail
Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Dovetail
Dovetail meets our needs the best with global codebooks, data retention rules, etc. Other platforms offered functionality we had in other tools or limited our ability to control data management and access controls. We would love even more in Dovetail, but like the direction …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Dovetail
I tried this product and must say I think the AI features are way better here and more accurate
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very good for a research repository where researchers need to go back and reference or search for studies. Especially helpful for a large team with many sub-teams and many stakeholders. Maybe less helpful for a smaller team, but really, I think anyone seeking a research repository and easy video transcription and transcription tagging would find it helpful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chat to docs is a powerful feature for validating stakeholder ideas and providing real user insights, next to a summary and doc I can send along in as little as 5 min.
The flexibility of the database works for multiple types of org cultures (e.g,. one that is more eng. centric likes things organized by feature, whereas more user centric orgs can easily tag and adjust for user themes and needs)
Dynamic highlighting and auto suggest has improves and saves a lot of time manually tagging user quotes and interviews.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Dovetail tends to suggest themes based on what 1 user has said. As a UX Researcher, I cannot use this data because there isn't enough evidence to justify it. I need to see larger patterns across more users.
I find the channels incredibly hard to identify themes - the UI is super confusing, and I've never managed to get my head around it, so I just ignore it.
I wish the 'published' button would come back in Docs. Right now, Docs show up in search results while we are still drafting them and don't want them visible to the organization yet.
On the Contacts page, I need to be able to search by any of the fields (and not just the name).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We are currently evaluating this tool and it would depend on the "usage credit" model that Dovetail is moving toward. Depending on our current usage and the cost change that might occur with that, I would assume there is a likelihood that we may not renew. I would like for us to renew, however it is up to our product financial decision makers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It takes a lot of getting used to in order to effectively navigate the folder structure, project tabs, project views, etc. It's why I haven't been able to just hand over access to a project manager or leader and trust that they will be able to find value quickly. Because of this, usage and value has been restricted mostly to the UX team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze interviews at all and could only handle text which, again, would rely on accurate transcriptions to get insights and analysis. Having it all-in-one was the much better option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info