TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    Pricing
    Dovetail
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    Offerings
    Pricing Offerings
    Dovetail
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional DetailsDiscount available for annual billing on the Professional plan.
    More Pricing Information
    Community Pulse
    Dovetail
    Considered Both Products
    Dovetail
    Chose Dovetail
    it is comparable. They are all valuable for different reasons but are an essential part of the work that I do
    Incentivized
    Chose Dovetail
    I did not select Dovetail but chose to keep it, hoping it would end up connected to more things over time. I probably would have gone with Great Question or Maze if I had to start from scratch for cost purposes. Glad I stuck with Dovetail, but hoping for more automated …
    Incentivized
    Chose Dovetail
    We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze …
    Incentivized
    Chose Dovetail
    I haven't used similar tools. I used to do all of this in Miro, where I would create the categories and the themes manually and use color-coded post-its to do so. I have therefore nothing to compare it with.
    Incentivized
    Chose Dovetail
    I have not used any other products like Dovetail, previously we used to document on figjam or miro and the entire process was very manual. Once we have observations and insights mapped we would put it in AI for rest of the synthesis.
    Incentivized
    Chose Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Ma…
    Incentivized
    Chose Dovetail
    We trialled Askable recently but found their AI query, "Docs" and tagging features to be far inferior in functionality and usability. It's also limited in terms of being able to upload your own data, whereas Dovetail allows you to import videos, images, etc from other platforms.
    Incentivized
    Chose Dovetail
    Poorly compared to Condens
    Incentivized
    Chose Dovetail
    More effective CRM and research repository that is suited for organisations at scale. Good pricing and quality security measures
    Incentivized
    Chose Dovetail
    Looppanel didn't click well with me as it was difficult to get used to usability wise.

    As for Notion, it's not a research-first tool so it took effort to keep things organised and at the right place
    Incentivized
    Chose Dovetail
    I selected Dovetail because our company's UX research team uses it.
    Incentivized
    Chose Dovetail
    The tag system is clearly the main reason why I chose Dovetail. It allows me to structure, categorize, and retrieve insights efficiently across different types of research. Tags make it much easier to connect data from various sources, identify patterns over time, and reuse …
    Incentivized
    Chose Dovetail
    I only used Dovetail, it works great for what I need !
    Incentivized
    Chose Dovetail
    Lookback sdoesnt help organise inisghts its just for recording / transcript
    Incentivized
    Chose Dovetail
    Compared to using word, and excel for example. The ease of access to Dovetail, as well as the overview it gives, makes it (for me) more accessible to use from a visual standpoint, as well as keeping it down to the core functions for research. Word is still nice for writing …
    Incentivized
    Chose Dovetail
    I think my organization selected Dovetail because we had previous experience with it, didn't have major concerns, and it enables fast research scaling.
    Incentivized
    Chose Dovetail
    I have not used any other products, tools or services, even though colleagues and people online suggest better in their opinion services and products. My companies always chose Dovetail and I have no power of opinion this matter. I am not sure which other tool I would choose …
    Incentivized
    Chose Dovetail
    N/A - we got recommended this by an expert and never looked back.
    Incentivized
    Chose Dovetail
    It is more comprehensive and more visual, as well as being more intuitive.
    Incentivized
    Chose Dovetail
    I have used Condens for qualitative analysis in the past, and I really like that product. I think that Dovetail is more powerful in its ability to analyze with AI and organization. One feature I really liked about Condens was the ability to clip and tag quotes directly from the …
    Incentivized
    Chose Dovetail
    Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other …
    Incentivized
    Chose Dovetail
    Better usability but less powerful in terms of integration. EnjoyHQ felt better for quantitave data when i used it for the last time. But my knowledge is not up to date.
    Incentivized
    Chose Dovetail
    Dovetail is the most stakeholder-friendly research tool we've used. Its visual insights, highlight reels, and intuitive interface make it easy for non-researchers to understand and act on customer feedback. Stakeholders can engage directly without needing deep training, making …
    Incentivized
    Chose Dovetail
    Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    46 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    33 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    46 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    32 Answers
    Best Alternatives
    Dovetail
    Small Businesses
    No answers on this topic
    Medium-sized Companies
    Optimal
    Score8.5 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternatives
    User Ratings
    Dovetail
    Likelihood to Recommend
    8.6
    (51 ratings)
    Likelihood to Renew
    8.1
    (4 ratings)
    Usability
    6.9
    (50 ratings)
    Availability
    9.0
    (2 ratings)
    Performance
    7.1
    (2 ratings)
    Support Rating
    6.9
    (2 ratings)
    Online Training
    8.2
    (1 ratings)
    Configurability
    5.5
    (2 ratings)
    Contract Terms and Pricing Model
    5.5
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    Product Scalability
    6.9
    (2 ratings)
    Professional Services
    5.0
    (1 ratings)
    Vendor post-sale
    5.9
    (2 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    User Testimonials
    Dovetail
    Likelihood to Recommend
    Dovetail
    Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
    Incentivized
    Read full review
    Pros
    Dovetail
    • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
    • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
    • I like how easy it is to see the video snippet of a specific highlight.
    Incentivized
    Read full review
    Cons
    Dovetail
    • As mentioned up top, the contextual errors that occur in AI analysis.
    • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
    • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
    Incentivized
    Read full review
    Likelihood to Renew
    Dovetail
    Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
    Incentivized
    Read full review
    Usability
    Dovetail
    it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
    Incentivized
    Read full review
    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
    Read full review
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
    Read full review
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
    Read full review
    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
    Read full review
    Alternatives Considered
    Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
    Read full review
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
    Read full review
    Return on Investment
    Dovetail
    • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
    • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
    Incentivized
    Read full review
    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.