Draftium vs. Optimal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Draftium
Score 1.1 out of 10
N/A
Accorind to the vendor, Draftium has 350+ ready-made blocks and 300+ prototype templates that allows you to visualize a website idea within 15-30 minutes. It is a free online turbo prototyping tool for website ideation and collaboration. It helps web-designers or studios, marketers, and account managers to make everyday easy. Prototyping in Draftium is based on blocks. You can remove or add them with checkboxes. So you do not have to add elements one-by-one, they already…
$0
year
Optimal
Score 9.1 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Pricing
DraftiumOptimal
Editions & Modules
Free
$0.00
year
Pro
$199.00
year
Starter
$2388
per year
Enterprise
Custom
Offerings
Pricing Offerings
DraftiumOptimal
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DraftiumOptimal
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DraftiumOptimal
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Score 8.5 out of 10
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Score 9.5 out of 10
Optimizely Web Experimentation
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Score 8.6 out of 10
Enterprises
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Score 8.6 out of 10
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User Ratings
DraftiumOptimal
Likelihood to Recommend
1.0
(2 ratings)
9.0
(11 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
Support Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
DraftiumOptimal
Likelihood to Recommend
Draftium
Have been using the prototype software provided by them for almost 2 full years. Fit most needs and then suddenly the prototype was deleted without warning. They specified I should have received warning emails but never did. The prototype was visited frequently as well. When I reached out to support staff they attempted to help but they couldn't identify how it was deleted, why it was deleted, why no email was sent out, and were not able to resolve the issue. I'd stay clear of this platform for these very reasons.
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Draftium
  • Easy to use, helpful.
  • Clean user interface.
  • Perfect UI/UX design of the product.
  • Saves a lot of time.
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Optimal Workshop
  • Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
  • Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
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Cons
Draftium
  • I would like to have more customization of blocks.
  • If you published your draft, SEO bots start ranking your mockup (Google search).
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Usability
Draftium
No answers on this topic
Optimal Workshop
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
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Support Rating
Draftium
No answers on this topic
Optimal Workshop
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
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Alternatives Considered
Draftium
Good price, easy to use product and perfect support.
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Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Draftium
  • Saves time for me and my team.
  • Gives us great mockups without a lot of effort.
  • Helps designers to create what marketers want.
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots

Draftium Screenshots

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