Drawbridge (discontinued) vs. Stratifyd

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Incentivized

Organizing the data sets is easy and logical. Slicing and dicing of data functionality can be easily performed and is intuitive. Possibility to perform multiple analysis with a single dataset. Data can be easily adjusted even for a non-technical person. Easy navigation. Adjusting of datasets is very intuitive and quickly.

Incentivized

• tracks browsing habits
• makes personalized recommendations
• tracks online activity

Incentivized

• Topic generation
• Customizing process flows
• Slice & dice data

Incentivized

• well, it's tracking you, so that's a problem
• IoT - connected to all smart devices
• user interface is only for advanced users
• can give incorrect and inappropriate links for setting
• difficult to control broad settings
• terrible customer support (what do you expect from LinkedIN)

Incentivized

• User interface
• Text analytics
• Segmentation setup

Incentivized

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Incentivized

• Troubleshooting
• no ROI as too much troubleshooting goes into each project
• did not synchronize teams' needs
• poor user interface
• waste of time

Incentivized

• Multiple analysis
• Slice & dice of data
• Customizing data models

Incentivized