Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.
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TheyDo
Score10 out of 10
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TheyDo aims to help find the right customer problems to solve using customer journeys. TheyDo is described by the vendor as a modern product for innovation, personas & customer journeys to find and solve problems.
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
When choosing the images for the actors, sometimes the app freezes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As TheyDo is focused on customer journey mapping only, their user interface works very well. You can easily create a team and manage multiple user roles and teams. As for the learning curve, it is also not that difficult to learn how to use the tool, and this boosted genuine adoption rather than forcing people to use a tool in a usual top-down approach.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
