Drupal vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 8.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Optimizely One
Score 8.4 out of 10
N/A
Optimizely One is an operating system for marketing and digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with AI.N/A
Pricing
DrupalOptimizely One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DrupalOptimizely One
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
DrupalOptimizely One
Security
Comparison of Security features of Product A and Product B
Drupal
10.0
65 Ratings
21% above category average
Optimizely One
-
Ratings
Role-based user permissions10.065 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
9.6
62 Ratings
23% above category average
Optimizely One
-
Ratings
API9.358 Ratings00 Ratings
Internationalization / multi-language10.053 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
9.5
68 Ratings
22% above category average
Optimizely One
-
Ratings
WYSIWYG editor9.361 Ratings00 Ratings
Code quality / cleanliness9.366 Ratings00 Ratings
Admin section9.668 Ratings00 Ratings
Page templates9.667 Ratings00 Ratings
Library of website themes8.958 Ratings00 Ratings
Mobile optimization / responsive design10.063 Ratings00 Ratings
Publishing workflow9.367 Ratings00 Ratings
Form generator10.063 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
9.6
67 Ratings
26% above category average
Optimizely One
-
Ratings
Content taxonomy10.063 Ratings00 Ratings
SEO support10.062 Ratings00 Ratings
Bulk management10.059 Ratings00 Ratings
Availability / breadth of extensions8.961 Ratings00 Ratings
Community / comment management9.361 Ratings00 Ratings
Best Alternatives
DrupalOptimizely One
Small Businesses
Divi
Divi
Score 10.0 out of 10
Yext
Yext
Score 9.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DrupalOptimizely One
Likelihood to Recommend
10.0
(77 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.2
(18 ratings)
-
(0 ratings)
Usability
10.0
(9 ratings)
-
(0 ratings)
Availability
9.7
(3 ratings)
-
(0 ratings)
Performance
8.9
(2 ratings)
-
(0 ratings)
Support Rating
5.0
(4 ratings)
-
(0 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
6.0
(2 ratings)
-
(0 ratings)
Implementation Rating
5.1
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
DrupalOptimizely One
Likelihood to Recommend
Drupal.org
Well, I'm definitely biased, I've been working with Drupal for 12+ years, and I can say it's appropriate for any size/scale of a project, whether it's a small catalog website or a huge corporation. If I want to dial it down to a specific use case, Drupal is best what most customers/clients that have high-security standards, and need to have extensive editorial experience and control over their website's architecture. Due to its core design, Drupal can connect with each part of its own and any external third-party resources quite easily. For a less-suited scenario, I might say that if you don't have enough budget to get proper work done, sometimes just using WordPress with a pre-designed theme might sound better to you, but if you have the budget and the time, always go with Drupal
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Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
Drupal.org
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
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Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
Drupal.org
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
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Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Likelihood to Renew
Drupal.org
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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Optimizely
No answers on this topic
Usability
Drupal.org
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
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Optimizely
No answers on this topic
Reliability and Availability
Drupal.org
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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Optimizely
No answers on this topic
Performance
Drupal.org
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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Optimizely
No answers on this topic
Support Rating
Drupal.org
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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Optimizely
No answers on this topic
In-Person Training
Drupal.org
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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Optimizely
No answers on this topic
Online Training
Drupal.org
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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Optimizely
No answers on this topic
Implementation Rating
Drupal.org
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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Optimizely
No answers on this topic
Alternatives Considered
Drupal.org
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
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Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Scalability
Drupal.org
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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Optimizely
No answers on this topic
Return on Investment
Drupal.org
  • Drupal has allowed us to build up a library of code and base sites we can reuse to save time which has increased our efficiency and thus had a positive financial impact.
  • Drupal has allowed us to take on projects we otherwise would not have been able to, having a further impact.
  • Drupal has allowed us to build great solutions for our clients which give them an excellent ROI.
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Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Optimizely One Screenshots

Screenshot of Admin CenterScreenshot of Optimizely Content Management System Content EditorScreenshot of Optimizely Content Management System Content PreviewScreenshot of Integrations App DirectoryScreenshot of Reporting DashboardScreenshot of Optimizely’s SSO solution allows users to centrally authenticate across and gain access to all Optimizely products without the need for repeated logins. Support for local login and multi-factor authentication is also provided.