Duda vs. Optimizely Configured Commerce

Duda is great for agencies. There is a good client management area. It's even good for small businesses. They can choose a template and build out their own site. It's easy to customizes a website from a barebones template. There are many customizations in the each widget. The pricing is good for all size businesses. There is no tech headache with updates and backups.

Incentivized

The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.

Incentivized

• Very easy to learn and master
• Builds beautiful, feature rich and easy to maintain cool websites
• Provides an efficient management platform for agencies
• Has a very good and responsive support team
• Is continually expanding features and new add-on partners

Incentivized

• Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
• Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
• Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.

Incentivized

• Ecommerce can use some improvement--but this should be taken care of in 2023
• A more robust app marketplace
• More custom widgets

• Need the ability to look at more of our user data
• Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
• Classic CMS is very limited in ways end users like myself can edit widget content

Incentivized

Again, this platform has to be one of the easiest web development sites I have ever used in my life. From creating pages to linking buttons, hiding pages, and more, it makes it so much easier to develop websites for clients, including forms and custom membership login portals. It really is the best.

Incentivized

Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.

Incentivized

It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.

Incentivized

I can't speak to why my agency selected Duda, but I can say from personal experience that building a website in Duda is much easier, and backed by better support than any other website builder I've used. Duda allows me, as a web designer, to still create great looking and unique websites. I find that other platforms, while they may provide nice templates, make it very difficult to deviate from the guardrails they put in place. Through the years, even the most basic site that I've built in Duda is significantly better than those built in other platforms

Incentivized

I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.

Incentivized

• Much faster project turnaround
• Easy for non-tech staff to handle some of the work
• Costs are lower than we were paying for less capabilities before we switched to Duda

Incentivized

• Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
• Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.

Incentivized