Item: Optimizely Configured Commerce
Rating: 9
Author: JEFF GIBBS

Use Cases and Deployment Scope

I am the E-commerce manager for an industrial distribution company. I am responsible for being the SME on the Optimizely B2B Commerce Cloud admin console and website platform. The product allows us to offer 24/7 access to our catalog for thousands of our customers who used to not have any digital access to our catalog. Optimizely B2B Commerce Cloud has saved both our customer's time and effort as well as our branch employees who no longer have to answer the phones or emails [requesting the catalog].

Pros and Cons

Ease of account creation for our customers
good integration with our ERP
robust marketing tools

Need the ability to look at more of our user data
Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
Classic CMS is very limited in ways end users like myself can edit widget content

Return on Investment

Higher AOV - online customers are buying more than they did before
amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request
But we are spending a LOT of money on custom development to get exactly what we need / want

Support Rating

Optimizely B2B Commerce Cloud has been very responsive and is always there to give assistance or point me in the right direction when I need help.

Usability

Coming from an entirely different CMS in my previous position, I found Optimizely B2B Commerce Cloud CMS to be very user-friendly and intuitive. Its features and functions are sometimes a little buried and searching for knowledge articles on how some of the features work can be a bit challenging at times. Overall, [though] I've been very pleased with [the] ease of use and an immense amount of features and functionalities.

Key Insights

Do you think Optimizely Configured Commerce delivers good value for the price?

Yes

Are you happy with Optimizely Configured Commerce's feature set?

Yes

Did Optimizely Configured Commerce live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Configured Commerce go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Configured Commerce again?

Yes

Other Software Used

Google Analytics, Adobe PhotoShop

Likelihood to Recommend

I think Optimizely B2B Commerce Cloud is very robust and user-friendly for the vast majority of users. For companies like us, who like to get in and sift through our user data, search behavior [and] account activations, getting at that data in an efficient manner has been a bit of a struggle. We're having to spend a lot of extra development dollars with our partner to get what should be readily available. But, again, for most users, the platform is an excellent and [a] very stable place to host a e-commerce site for industrial distributors.

B2B Commerce - Five Gold Stars for Everything!

Overall Satisfaction with Optimizely B2B Commerce Cloud (formerly Episerver B2B Commerce Cloud)