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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Elastic Path

    Score8 out of 10
    N/AElastic Path is an API-first composable commerce platform for B2B organizations with complex catalogs, multi-tier pricing, and distributor-specific workflows. Key capabilities include Product Experience Manager (PIM), Cart & Checkout, Promotions Builder, Subscriptions, Semantic AI Search, Composer (iPaaS), and Visual CMS.N/A

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Pricing
    Elastic PathMagnolia
    Editions & Modules
    No answers on this topic
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Offerings
    Pricing Offerings
    Elastic PathMagnolia
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Elastic PathMagnolia
    Considered Both Products
    Elastic Path
    No answer on this topic
    Magnolia
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    58 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    53 Answers
    Features
    Elastic PathMagnolia
    Online Storefront
    Comparison of Online Storefront features of Elastic Path and Magnolia
    Feature
    Elastic Path
    7.6
    1 Ratings
    3% below category average
    Magnolia
    -
    Ratings
    Product catalog & listings7.01 Ratings00 Ratings
    Product management5.01 Ratings00 Ratings
    Bulk product upload6.01 Ratings00 Ratings
    Branding7.01 Ratings00 Ratings
    Mobile storefront7.01 Ratings00 Ratings
    Product variations8.01 Ratings00 Ratings
    Website integration10.01 Ratings00 Ratings
    Visual customization10.01 Ratings00 Ratings
    CMS8.01 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Elastic Path and Magnolia
    Feature
    Elastic Path
    7.0
    1 Ratings
    9% below category average
    Magnolia
    -
    Ratings
    Abandoned cart recovery7.01 Ratings00 Ratings
    Checkout user experience7.01 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Elastic Path and Magnolia
    Feature
    Elastic Path
    8.0
    1 Ratings
    4% below category average
    Magnolia
    -
    Ratings
    eCommerce security8.01 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Elastic Path and Magnolia
    Feature
    Elastic Path
    9.7
    1 Ratings
    23% above category average
    Magnolia
    -
    Ratings
    Promotions & discounts9.01 Ratings00 Ratings
    Personalized recommendations10.01 Ratings00 Ratings
    SEO10.01 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Elastic Path and Magnolia
    Feature
    Elastic Path
    8.4
    1 Ratings
    4% above category average
    Magnolia
    -
    Ratings
    Multi-site management9.01 Ratings00 Ratings
    Order processing9.01 Ratings00 Ratings
    Inventory management7.01 Ratings00 Ratings
    Shipping8.01 Ratings00 Ratings
    Custom functionality9.01 Ratings00 Ratings
    Security
    Comparison of Security features of Elastic Path and Magnolia
    Feature
    Elastic Path
    -
    Ratings
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Elastic Path and Magnolia
    Feature
    Elastic Path
    -
    Ratings
    Magnolia
    8.1
    68 Ratings
    4% above category average
    API00 Ratings8.561 Ratings
    Internationalization / multi-language00 Ratings7.761 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Elastic Path and Magnolia
    Feature
    Elastic Path
    -
    Ratings
    Magnolia
    8.0
    74 Ratings
    2% above category average
    WYSIWYG editor00 Ratings8.565 Ratings
    Code quality / cleanliness00 Ratings8.465 Ratings
    Admin section00 Ratings8.070 Ratings
    Page templates00 Ratings8.972 Ratings
    Library of website themes00 Ratings7.01 Ratings
    Mobile optimization / responsive design00 Ratings8.563 Ratings
    Publishing workflow00 Ratings7.573 Ratings
    Form generator00 Ratings6.958 Ratings
    Web Content Management
    Comparison of Web Content Management features of Elastic Path and Magnolia
    Feature
    Elastic Path
    -
    Ratings
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Content taxonomy00 Ratings7.663 Ratings
    SEO support00 Ratings7.263 Ratings
    Bulk management00 Ratings7.657 Ratings
    Availability / breadth of extensions00 Ratings7.962 Ratings
    Community / comment management00 Ratings6.951 Ratings
    Best Alternatives
    Elastic PathMagnolia
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Elastic PathMagnolia
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.1
    (78 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    8.1
    (9 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (68 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (67 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Elastic PathMagnolia
    Likelihood to Recommend
    Elastic Path
    Elastic path is a cost-effectively product which bring the advanced capabilities to enable business to drive a better customer experience. The ecommerce solution is very clean and it is built heavily using open source tools.Elastic path ecommerce is definitely a strong competitor which would fit for any retailers / telco's .
    Incentivized
    Read full review
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Pros
    Elastic Path
    • Easy for non-Java programmers to understand
    • Comes with a lot of built-in functionality
    Incentivized
    Read full review
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Cons
    Elastic Path
    • Product management tool should be assesible over web.
    • Versioning of catalog items would a nice feature to have.
    Incentivized
    Read full review
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Likelihood to Renew
    Elastic Path
    Team now has skill using Elastic Path
    Incentivized
    Read full review
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Usability
    Elastic Path
    No answers on this topic
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Performance
    Elastic Path
    No answers on this topic
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Support Rating
    Elastic Path
    No answers on this topic
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Alternatives Considered
    Elastic Path
    As a system integrator here are my thoughts -- Elastic path is one of best ecommerce tools, which would fit any retailer/ telcos business needs. The software architecture is well thought through and it is built with open source tools, the Ecommerce application is easily extensible and it enables clients to get there E-commerce application in less time. We have evaluated other products like ATG ecommerce, WCS, Magento. Elastic path is definitely a briliant ecommerce product which I would recommend to any clients.
    Incentivized
    Read full review
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Return on Investment
    Elastic Path
    • The positive impact was quick development time
    Incentivized
    Read full review
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor