The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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SkySlope
Score 9.9 out of 10
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SkySlope, from the company of the same name in Sacramento, is a real estate software application designed to streamlines the transaction process, enabling brokers to focus on growing their business.
Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it. For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
SkySlope is most suited for real estate firm document management. I cannot think of another industry that it would be suited for; it is pretty specific. If you have less than 20-30 transactions a year, it wouldn't probably be worth the money versus just scanning. Our company does ~150 per year, and it saves me so much time. It is great for managing brokers of any sized firm with a fair number of transactions.
Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.
Their task manager is not good at all. It is clunky and not very intuitive. In principle, I like the ability to assign tasks to new transactions, but overall this functionality lacks.
If a file is created, it canNOT be deleted. This is very annoying in the case of accidental file creation; it jumbles the archive. Seems like a very easy thing to implement, but support said there isn't currently a way.
The quick audit function is great when files are new, but it is not available for completed files to do the final review. Again an easy implement you would think, but not having this makes reviewing files in the final stages very clunky. It takes forever. Support gave me a workaround, so that helps.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.
SkySlope just has a lot more functionality over this software. All three have a comparable digital signature and templating capabilities. but SkySlope has many additional purposes. I have not found another software like it. Other software I demo-ed was not even close, so SkySlope seems to have the market cornered, but I haven't evaluated again for a couple of years.
