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Epsilon PeopleCloud vs. Ekata by Mastercard

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Epsilon PeopleCloud

    Score8 out of 10
    N/AEpsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.N/A

    Ekata

    Score8.5 out of 10
    N/AEkata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services.N/A
    Pricing
    Epsilon PeopleCloudEkata
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    Epsilon PeopleCloudEkata
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
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    Best Alternatives
    Epsilon PeopleCloudEkata
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    Twilio Segment
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    Medium-sized Companies
    Treasure AI
    Score9 out of 10
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    Enterprises
    Treasure AI
    Score9 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Epsilon PeopleCloudEkata
    Likelihood to Recommend
    7.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Epsilon PeopleCloudEkata
    Likelihood to Recommend
    Epsilon
    Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
    Incentivized
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    Mastercard
    Fraud data analysis programming is available. Advanced backtracking studies, repartitions and possibility modelers, data collation and analysis of time sequences. It has artificial intelligence and automation to optimize the promptness and accuracy of the fraud discovery platform. they combine predictive analysis methods, which allows you to quickly discover possible imminences that endanger security.
    Incentivized
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    Pros
    Epsilon
    • Fairly intuitive if you have previous experience with high-end email tools.
    • The training opportunities are good - they offer both online and/or live training.
    • The support we receive is very good.
    • The reporting feature is good - a lot of detailed information.
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    Mastercard
    • Promises a comprehensive data approach, using evolved scanning so you can reveal dubious actions and patterns before they do harm
    • Prevents the attrition of income due to fraud, abuse and waste in cost and profit programs
    Incentivized
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    Cons
    Epsilon
    • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
    • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
    • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
    • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
    Incentivized
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    Mastercard
    • The investigation of the effectiveness of the internal control system is a fundamental part of these commitments, this segment is the most responsible for the design, or if it does not fail, even if the software provides advanced tools.
    • The commitment cannot order as it was said previously only to the software; what is delegated is the command to exercise the commitment, which usually ends the ruling.
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    Alternatives Considered
    Epsilon
    While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
    Incentivized
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    Mastercard
    We have robust chargeback management software designed to quickly level out oddities based on a customer's first conduct to help us as a vulnerable business spot potential chargeback scams and revenue loss. It condescends to concentrate efforts on prevention instead of reaching sanctions and investigations and then falling into services to recover costs.
    Incentivized
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    Return on Investment
    Epsilon
    • Increased email production = more communication to customers.
    • Better reporting = determine areas for improvement or scale up efforts.
    • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
    Incentivized
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    Mastercard
    • Enterprise fraud detection software solution is customized
    • Allows users to check trading activities against known patterns and discover inconsistencies
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