Epsilon Agility Harmony - A Great Choice for Email
Kimberly Yolitz profile photo
November 16, 2018

Epsilon Agility Harmony - A Great Choice for Email

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Epsilon Agility Harmony

Epsilon Agility Harmony is used by Radisson Hotel Groups to deploy email content to members and non-members of Radisson group of hotels. It is used by the marketing departments in the US and Belgium. It is primarily used to send hotel marketing communications but we also have member statements and triggered welcome emails that we send.
  • Fairly intuitive if you have previous experience with high-end email tools.
  • The training opportunities are good - they offer both online and/or live training.
  • The support we receive is very good.
  • The reporting feature is good - a lot of detailed information.
  • The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
  • Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
  • It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
  • Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
  • Increased email production = more communication to customers.
  • Better reporting = determine areas for improvement or scale up efforts.
  • Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Epsilon Agility Harmony Feature Ratings

Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
10
Email deliverability
10
List management
Not Rated
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10