Eqo – Employee Referral Solution for the Frontline vs. WorkTaps

Perfect fit for: Large organizations with over 2,000 employees and a frontline workforce (such as nursing, technicians, waiters, retail associates and drivers). Currently managing referrals on spreadsheets or not truly tapping into the power of employee referrals. As a helpful benchmark to compare to, best-in-class organizations have 40% of their hires come through referrals. Less suitable for: Smaller organizations with less than 2,000 employees, no frontline workforce, and don't face challenges in employee referral management or engagement.

• Automatically tracks and manages referrals, eliminating the need for spreadsheets.
• Provides a simple referring experience for frontline workers because it's all done via text.
• Targeted text campaigns to keep employees engaged with the referral program.
• Very passionate leadership team that also provides strategy and creative support to their customers as part of the service.

• One point I highlighted with their team was the importance of Eqo – Employee Referral Solution for the Frontline being able to function without ATS/HRIS integrations for smoother rollouts and pilot programs — and they've already successfully achieved this capability.

The user experience is seamless--text-based with no app installation necessary. Employees don't want to download another app, so the text-based approach removes that friction point. I really like the SMS campaign feature in Eqo because it facilitates program socialization and targeted hiring in understaffed areas through team-specific SMS campaigns. My customers have been very impressed with the implementation process and support. They aren't just implementing the tech but advising on strategy and adoption.

• Increased talent attraction via referrals, effectively cutting down recruitment expenses.
• Minimized employee turnover, thereby reducing expenses related to backfilling and training.
• Increased employee referral engagement from frontline teams
• Eliminated any manual administration of tracking employee referrals, reducing double payments and missed payments