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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    Remarkety

    Score9.2 out of 10
    N/AN/A

    $200

    per month

    Pricing
    EquativRemarkety
    Editions & Modules
    No answers on this topic
    Remarkety
    $25.00
    per month
    Offerings
    Pricing Offerings
    EquativRemarkety
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    EquativRemarkety
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and Remarkety
    Feature
    Equativ
    8.0
    1 Ratings
    8% above category average
    Remarkety
    8.0
    1 Ratings
    8% above category average
    Data Transfer8.01 Ratings8.01 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and Remarkety
    Feature
    Equativ
    8.0
    1 Ratings
    2% above category average
    Remarkety
    9.9
    4 Ratings
    23% above category average
    Ad campaign creation8.01 Ratings10.04 Ratings
    Ad deployment9.01 Ratings10.04 Ratings
    Display advertising7.01 Ratings10.04 Ratings
    Ad display and retargeting segmentation8.01 Ratings10.04 Ratings
    Sequence targeting8.01 Ratings9.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and Remarkety
    Feature
    Equativ
    7.5
    1 Ratings
    3% below category average
    Remarkety
    9.4
    4 Ratings
    19% above category average
    Ad dashboards8.01 Ratings9.14 Ratings
    Ad performance reports8.01 Ratings10.04 Ratings
    Ad conversion tracking7.01 Ratings10.04 Ratings
    Ad attribution reporting8.01 Ratings10.04 Ratings
    Cross-channel ad management7.01 Ratings7.52 Ratings
    Ad forecasting and optimization7.01 Ratings10.02 Ratings
    Best Alternatives
    EquativRemarkety
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EquativRemarkety
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.5
    (4 ratings)
    User Testimonials
    EquativRemarkety
    Likelihood to Recommend
    Equativ (formerly Smart AdServer)
    Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
    Incentivized
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    Remarkety
    If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
    Incentivized
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    Pros
    Equativ (formerly Smart AdServer)
    • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
    • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
    • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
    Incentivized
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    Remarkety
    • Abandoned shopping cart automation.
    • Targeted remarketing across social media and search.
    • Email campaigns and behavior-based automation.
    • Reporting.
    Incentivized
    Read full review
    Cons
    Equativ (formerly Smart AdServer)
    • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
    • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
    • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
    Incentivized
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    Remarkety
    • The results from multiple emails cannot combine within a campaign.
    • The order history is lost when customer email has been updated.
    • Clunky dashboard.
    Incentivized
    Read full review
    Alternatives Considered
    Equativ (formerly Smart AdServer)
    Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
    Incentivized
    Read full review
    Remarkety
    Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
    Incentivized
    Read full review
    Return on Investment
    Equativ (formerly Smart AdServer)
    • It's helped my organization better manage our traffic flow.
    • It's reduced the amount of work on our social media manager.
    • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
    Incentivized
    Read full review
    Remarkety
    • More transactions
    • Higher Order Value
    • More Returning Customers
    Incentivized
    Read full review
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