Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.
N/A
Square Online
Score7.7 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$13
per month
Pricing
Equativ
Square Online
Editions & Modules
No answers on this topic
Personal
$13
per month
Professional
$16
per month
Performance
$29
per month
Free
Free
Free
Offerings
Pricing Offerings
Equativ
Square Online
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Pricing decreases when paid annually:
Personal - $10/Month
Professional - $12/Month
Performance - $26/Month
More Pricing Information
Features
Equativ
Square Online
Ad Network Integration
Comparison of Ad Network Integration features of Equativ and Square Online
Feature
Equativ
8.0
1 Ratings
8% above category average
Square Online
-
Ratings
Data Transfer
8.01 Ratings
00 Ratings
DSP integration
8.01 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Equativ and Square Online
Feature
Equativ
8.0
1 Ratings
2% above category average
Square Online
-
Ratings
Ad campaign creation
8.01 Ratings
00 Ratings
Ad deployment
9.01 Ratings
00 Ratings
Display advertising
7.01 Ratings
00 Ratings
Ad display and retargeting segmentation
8.01 Ratings
00 Ratings
Sequence targeting
8.01 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Equativ and Square Online
Feature
Equativ
7.5
1 Ratings
3% below category average
Square Online
-
Ratings
Ad dashboards
8.01 Ratings
00 Ratings
Ad performance reports
8.01 Ratings
00 Ratings
Ad conversion tracking
7.01 Ratings
00 Ratings
Ad attribution reporting
8.01 Ratings
00 Ratings
Cross-channel ad management
7.01 Ratings
00 Ratings
Ad forecasting and optimization
7.01 Ratings
00 Ratings
Security
Comparison of Security features of Equativ and Square Online
Feature
Equativ
-
Ratings
Square Online
7.6
31 Ratings
8% below category average
Role-based user permissions
00 Ratings
7.631 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Equativ and Square Online
Feature
Equativ
-
Ratings
Square Online
9.4
22 Ratings
19% above category average
API
00 Ratings
9.417 Ratings
Internationalization / multi-language
00 Ratings
9.418 Ratings
Web Content Creation
Comparison of Web Content Creation features of Equativ and Square Online
Feature
Equativ
-
Ratings
Square Online
6.6
43 Ratings
17% below category average
WYSIWYG editor
00 Ratings
5.636 Ratings
Code quality / cleanliness
00 Ratings
5.339 Ratings
Admin section
00 Ratings
8.739 Ratings
Page templates
00 Ratings
6.143 Ratings
Library of website themes
00 Ratings
6.243 Ratings
Mobile optimization / responsive design
00 Ratings
8.242 Ratings
Publishing workflow
00 Ratings
5.435 Ratings
Form generator
00 Ratings
7.136 Ratings
Web Content Management
Comparison of Web Content Management features of Equativ and Square Online
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info