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What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Popular Features

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  • Library of website themes (90)
  • Admin section (84)
  • Page templates (93)
  • Mobile optimization / responsive design (93)

Reviewer Pros & Cons

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Website Plan - Combo


per month

Website Plan - Unlimited


per month

Website Plan - Pro


per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $14 per month
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This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.7

Web Content Creation

Features that support the creation of website content.

Avg 7.7

Web Content Management

Features for managing website content

Avg 7.3
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Product Details

What is Wix?

Wix is a free hosted website builder, designed to be user-friendly and highly customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix includes customizable HTML5 templates that can be used with its drag n' drop website builder. The vendor also offers 24/7 support and an App Market with over 200 apps. (These paid apps, as well as professional services offered by Wix, allow the company to make money while keeping its hosting service free.)

Wix Video

Wix Demo

Wix Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

Wix starts at $14.

Reviewers rate Code quality / cleanliness and Library of website themes and SEO support highest, with a score of 8.5.

The most common users of Wix are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 93)
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Alex Hey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
as a website editor, email marketing system, and some other marketing, and subscriptions
  • all in one marketing system
  • affordable
  • website
  • seo
  • custom form reporting and exporting
  • customised subscriptions
have a lower budget for a website and marketing and just need to get something going that is still scalable
Score 1 out of 10
Vetted Review
Verified User
I have used Wix for several websites so far. The main reason would be to create an internet presence and to increase the professionalism with which our NGO is being perceived
  • Prefabricated websites that can be adjusted by its users
  • Website templates which are visually attractive
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
Bhaskar Gupta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used Wix to create our website and create our brand value, get more and more people engaged with our organization and join us. Wix helped us to manage the people willing to know about our organization, maintain their details, communicate with them, and update them with all the latest news and information about our organization. Wix helped us make a larger audience know about who we are and get engaged with us. This helped us to book and host events and bring our organization to ground level and over the Internet.
  • Its pre-made design and template make it easy to make any type of websites.
  • Its Drag and Drop feature makes it easy even for beginners to make websites.
  • It makes it easy to directly connect with customers and site visitors.
  • Help you make your logos.
  • Helps in website and store management.
  • Lot of premium features for Free.
  • Wix sometimes takes time to sync the updates you made to your site.
  • Lot of feature and options, so beginner get overwhelmed and confused of what do use and how to use.
  • Wix Support system takes a lot of time.
For me it's very well suited, a lot of premium features, making websites from scratch, making online shops and marketplace from scratch without the knowledge of coding and programming is awesome. It provides its very premium services for free, it has always helped me learn something new and create a website for different projects and organizations, it gave me a lot of features that even some don't give after paying.
Qaisar Shakoor | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Wix is a great website builder tool for a layman to create a website and doesn't need a website developer to create a website. The best thing about Wix is that they have templates for every kind of business and tons of other features. So, it is easy to understand and put together these templates. The customization feature is also another great feature. someone with basic knowledge of the website can build a website on this platform.
  • Great Customer support
  • Tons of templates to build stunning and amazing looking websites
  • Best website builder tools on internet
  • It is available for everyone to build a website from scratch.
  • One can create websites that he likes and what he has in his mind.
  • Premium plans are expensive after paying premium plans we have to pay other fees like security fees and domain fees etc. Free plans contain Wix branding.
  • Premium plans include a single website only.
  • Sometimes website loading is slow if we are opening from a foreign country.
I used Wix to design my website without any experience in the tech field and without any help from website developers. Wix has a variety of templates to choose from and a lot of customization options to include. The best thing is even a layman can design his website with the help of the Wix platform. Wix has a lot of features but one thing about pricing, I don't like is the premium plans ask for different fees after assigning the premium plans price. Separately designing websites on mobile and desktop is also excruciating.
Score 10 out of 10
Vetted Review
Verified User
I have used Wix for my business and making it the preferred website builder for my clients. It is great for designing one page landing pages that don't take up to much time in the early stages of business. The robust templates makes it easy to design a custom and clean website that looks professional while giving you a online presence that doesn't break the bank!
  • Ease of use
  • Provides a robust library of templates and design elements
  • Great customer service and technical support
  • Moving a custom domain can be more of a seamless process
  • The ability to customize for novice can be improved
  • Customizing the look and feel on the mobile interface
I recently used Wix for a client that has little to no background on website design and she was able to go in and make changes with no instruction. Also, the history feature that allows you to publish your site based on a previous update is great for A/B testing and mistakes.
Score 9 out of 10
Vetted Review
Verified User
I was using it to support a couple of external organizations. Once was for a non-profit association organization, one for a ministry group and church, one for a small business
  • update site details
  • apply surveys
  • drag and drop content
  • Need to allow for more templates
  • Need to change admin platform to make editing more user friendly. still using old concept
  • Need to change tree structure for global page groups
Great for a startup business with little to no funds who need a page to get running
Sarah Lightman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Wix gave me the easiest solution for building a website. The layout and designs were simple and effective. It helped increase my credibility by being able to exist as an artist on more than just social media. It also gave fans another way to feel connected to my brand and shop for merch.
  • Easy design tools for any one person.
  • Tasteful design choices and layouts.
  • Easy to edit
  • The price became too high so I left.
  • Tutorials for implementing music.
  • Less layouts to choose from
I like Wix. I like how simple and convenient the layout is for designing a website. It’s useful for selling a product online, or any creative who needs an outlet to market themselves. It’s useful for creating appointments and having an easy way for people to contact your business when they’re in need. For the price increase it wasn’t appropriate for someone like me who isn’t incredibly active on their website. I just use it to list creative news, projects, and the option to buy music from the site.
John D Ko | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use it to build two of our company's websites - two different domains. I'm the only one who builds the sites. It allows a start-up like ourselves the ability to quickly build and update a website without having to use web designers, etc. I also have the flexibility to integrate with tools like Hubspot.
  • Default components
  • Wizard to put together initial site
  • Royalty free images
  • Not enough templates
  • Severe limited designer mode
  • Some rights only available to owner
Creating a website for a start-up
Score 10 out of 10
Vetted Review
Verified User
Wix was the one stop solution for building our company website. The site was created here and is hosted on Wix servers. They walked us through setting up our email addresses on [our] domain. Updating our site is a breeze - the Wix tools are very easy to use and intuitive too.
  • Website setup and creation
  • Editing
  • Adding content
  • Dashboard page can be a little 'busy'
  • Analytics can be confusing
Wix is well suited to a beginner who wants to put up a nice website but doesn't want to spend the time and money to pay someone else for the task. It is easy to adjust pages, add photos and add content.
Score 6 out of 10
Vetted Review
Verified User
We use Wix for different clients, these clients prefer to use it as it is easier and more intuitive for them instead of some other technicals CMS.

We do not face any problems with it. it's been a good way for us to explore new applications that brings value to our design business.
  • Intuitive.
  • Versatile.
  • Easy and fast.
  • A more complete design layout.
  • Templates are not interchangeable.
  • Loading speed could be better.
Wix is well suited in cases where I am looking for a fast, easy and solid way of finishing some of our client's websites, it gives me freedom, authority and intuitive tools that make my process faster at the same time that provides very good results.

I would say, is a good-to-go tool for simple site development.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wix is being used for my nonprofit organization to manage our website. It allows us to have an attractive, up-to-date website that can be contributed to by a variety of individuals from across our organization. It allows us to communicate with our audience in a consistent and repeatable manner.
  • Easy drag and drop.
  • User permissions.
  • Easy to make fast updates.
  • Form collection could be better for collecting emails.
  • Be able to have multiple owners of a given site (can only have one right now).
  • Sometimes the mobile responsiveness looks a bit off.
Wix is very helpful particularly for less developed companies and organizations who do not want a super overstructured CRM to manage their website. It easy to use and not hard to make a site that looks good in not much time. It is good for novices and moderately experienced website builders alike.
Score 9 out of 10
Vetted Review
Verified User
I used Wix in the past to create personal websites for me and my family. It's one of the best tools out there when you don't have enough time to design your page or don't have design foundations or design knowledge, having templates and a comprehensive wizard let you focus on your business of whatever you want to publish as a website.
  • Comprehensive wizard to create a page.
  • A lot of beautiful templates from you can choose from.
  • The tool itself it's pretty fast when you want to preview your page.
  • You have the ability to add apps like bookings or a store.
  • When using the tools as an advanced user I expected editing HTML, but it's not available.
Wix is a great tool for entrepreneurs that don't have enough technical or design skills to start building a corporate or business site. The tool itself is so great that you need the minimum knowledge in technology to create a nice website. On the other hand, if you are willing to create something more specific, an application that connects the third party or consumes APIs, Wix is not for you; advanced users might feel frustrated.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wix was a website platform that I had recommended to a friend who wanted to create her own website for her business as she could not afford to pay someone else to do it for her. After using Wix a few years before her, I knew it was a tool she could use to get a basic website up and running to start promoting her services. Fast forward 2 years, I now manage and update her Wix website and use several features to optimise her website and its performance.
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
  • Mobile response - finding the mobile view of the website is non-responsive, and that's very frustrating as we know most of our customers are finding us that way.
  • The speed of loading the pages is not good and can come across as slow, especially via mobile. With users being less patient, this could reduce website visitors and them exploring our webpages.
Wix is well suited for start-ups wanting to create a website to promote their products and services but can not afford to pay for an expert to create it for them. It also offers a free plan for those with little to zero budget or business domain.
I have and will continue to recommend the Wix website for those types of customers that I encourage to start with their business idea and test to see its viability by getting set up online.
Kate Woodward | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Wix is the most essential element for me especially when it comes to the creation of websites. Till now I have designed many websites not only for my own company but I helped my mates as well. This is a very user-friendly software that never requires any complex coding and provides me various templates to create what I exactly think.
  • This is a very time-saving tool and it has affected the progress of my organization as well.
  • Number of templates available.
  • Editing features are smart and effective.
  • Decent interface.
  • Reliable services.
  • Only the problem with this tool is that it is limited in features while publishing the digital content on the web you still need many tools which it lacks when it is compared with other similar tools.
  • Many times, when I create the website and try to open it on the mobile it does not download fats.
This tool is very much precise and accurate for small and medium-sized companies they can easily generate websites about any of their product or on the whole as well. This is a time-saving tool with no technicality and much reliable in terms of pricing as well.
May 24, 2021

Wix Kicks!

Score 9 out of 10
Vetted Review
Verified User
Wix is being used a tool to help our primary content creators improve their skills for blog writing and blog design. As a small company that has traditionally reached clients and candidates through referrals, word-of-mouth and in-person events, our website and blog are certainly important but we have yet to see a need to tap outside resources for enhancing the design or populating the content. Thus, one person has been managing essentially every component, from developing content to promoting that content to tracking a variety of metrics. Wix was the platform they wanted to work off because of its user-friendliness, its sleek style, and the formatting and visual options it offers users. We have accounts with other website editors and content generators, but Wix is what was found to be most agreeable.
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
  • Data Size: Sometimes -- not always -- Wix eats up a lot of the computer's capacity when active and it can cause slower speeds and even shut-downs if you're not careful.
If we grow to be a larger enterprise, I'm not sure I could see us continuing as we have with Wix. I'd compare this with GoToMeeting and their hierarchy of program options that grow with the size of your company. If Wix has something like that, I've missed it.
Score 9 out of 10
Vetted Review
Verified User
We needed web application to introduce what my department is doing. Then we search around to find a solution to without deep technical knowledge. Therefore Wix answered our business requirements.
  • Easy to scale
  • Easy to create web app without programming
  • Cheap and reliable
  • Increase number of templates
  • Work more on content recommendations
I recommend WIX because:
- you need to quickly build a web app
- manage payment in your online shop
- have no time and enough money to hire a web developer

I don’t recommend WIX if you need very complex website with customized data structure in backend
May 24, 2021

Easy-to-use Wix

Score 8 out of 10
Vetted Review
Verified User
Our organization has used it to built a website by one department. It addresses the issue of having to build a website from scratch. There is customer support from Wix which is quite helpful. Wix is flexible, it offers stunning designs, has automatic site backup and the price is acceptable.
  • Automatic site backup
  • Excellent templates
  • Website apps available
  • Templates can't be changed easily
  • Loading speed
  • More languages
Wix is suitable for small businesses, musicians, artists & graphic designers. Wix is less appropriate for large scale businesses or companies that need very complex websites.
Score 10 out of 10
Vetted Review
Verified User
Wix is used by our entire company. It is the platform that we use to communicate with our customers, our shop is on the Wix platform, and the branding is done using their tools. We have been recommending it to multiple other business partners and / or sister companies, and everyone had been satisfied with it.
  • E-mail integration
  • Shop set-up and e-commerce
  • Design Flexibility
  • Newsletter plans
  • Pricing is high for a start-up.
  • It is not very intuitive in one particular aspect - that is the design of the customer log-in accounts for the forum; difficult to customize the design. But that is only one feature that is a bit dodgy. Called support, I have always been walked through the process very carefully and patiently.
Wix is well suited for a company that is looking to build a brand, and is looking forward to develop. It is intuitive to use, very friendly (except that one feature that I have already mentioned).
I would not use Wix for low key personal blogs or portfolios or hobby low-key websites. It's not that it wouldn't perform well, it's just that it's an over-kill price wise and complexity wise for something that is not bringing a revenue or does not need to promote a brand. If you want to take your Ferrari to Walmart for shopping, there's nothing wrong with that, but a Subaru will do. Take your Ferrari for a hot drive. (Dang, I like Ferraris...)
Jessica Groff | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I used Wix as the CMS for a nonprofit organization who retained me to build an inexpensive website for their organization. The purpose was to get the word out about a product being marketed by the organization that would raise awareness and money for shelter animals.
  • Wix has an easy to use drag and drop design interface.
  • Wix is an inexpensive option.
  • Wix provides user manuals and an easy to navigate help section.
  • Wix's drag and drop feature needs some work. You can drag something over, but it doesn't drop easily and can overlap other sections.
  • There are so many options that a beginner could get easily confused.
  • The backend is messy and difficult to navigate.
Wix is a great inexpensive option for organizations who are trying to save money on a website. That being said, you get what you pay for, and a beginner may have trouble with navigating the backend.
Score 9 out of 10
Vetted Review
Verified User
It is used to create websites for clients who specifically request the use of it. It's an easy solution for clients who are not versed in the back end of web development as the WYSIWYG in Wix is extremely user-friendly to use for almost anyone and has a lot of options.
  • Easy usability for anyone.
  • Affordable
  • Easier way to upload photos (too many steps currently).
  • Needs a tablet view.
I would recommend it to anyone who doesn't know much about building a website and doesn't want to spend much money on it. Wix is extremely easy to use and very affordable. It has a lot of capabilities and is easy to learn. It's nice for people who want to change things often (such as text or photos) on their website and want to do it themselves rather than always having to either hire someone for a small change or having to pay for someone on retainer to do minuscule tasks like this.
Score 8 out of 10
Vetted Review
Verified User
We connect our proprietary marketing software to Wix websites. This means connecting things such as analytics and form fill leads as well as a chatbot feature. The experience we have had while making these connections has been overall pretty good. The user interface is simple and easy for non-tech savvy clients to navigate through Wix.
  • Intuitive
  • Easy to use
  • Inexpensive
  • Simple
  • More complex features
  • Updated templates
  • More support features
If you need a quick website for your local or small business and have no idea how or where to get started you can bet that Wix is a great site to use. Why? Because even the simplest of people are able to use Wix and make clean and beautiful sites fairly quickly.
Score 9 out of 10
Vetted Review
Verified User
As a computer consultant I use Wix to design websites for my clients. With all of it's templates, plugins, and robust features it's a great starting point for any website. Great integrations with many of todays top website add ons for ecommerce among other things. It's faqs, tutorials and straight forward features make it easy for anyone to get a site up in running in no time.
  • Great extensive selection of templates to choose from for any type of website
  • Very easy to build a site from scratch no matter how simple or complicated it needs to be
  • Great selection of add ons from ecommerce tools, shopping carts and google analytics
  • Could be a little overwhelming for someone without somewhat of a technical background
  • The user interface, at times, can be a little to cluttered depending on what you're editing
If you're looking for a one stop shop for creating a website from scratch with little to no experience and a small budget look no further than Wix. Within a few hours you can have a professional looking website up and running. It also helps you purchase and register domains if you don't already have them set up for you site. Whether you're just looking for a website to provide information or create a fully scalable ecommerce shopping experience Wix does it all. With so many features and sometimes can get a little overwhelming for an inexperience user.
Dan Hanna | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I use Wix as a training tool for the call center I work for. They can use it as a resource also to reference different aspects of how a call should go. Also, it has all of our call scripts and information that customers may inquire about. There are buttons for each question a customer may have, with the proper response for our agent to use.
  • Wix makes it simple to set up a basic website in a matter of hours.
  • They have a lot of options in the free version.
  • It is super simple to create a website that is easy to use.
  • There are some extra features that are not available in the free version.
  • The user interface can use some improvement when it comes to the overall layout.
  • They could also add to the tutorial library to help new developers further.
Wix is best suited for people new to creating websites. There are a plethora of resources available to help someone with limited knowledge create a respectable website. There are also a ton of free features to let someone who is new develop a website. However, if you are looking to build a more professional website with a lot of features, it may not be the best solution for you. Overall, it is a great solution for those looking to build a basic website.
March 11, 2020

Wix is an ok CMS

Erin Harris | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
The owner of the company that I created a Wix website for was very specific for how he wanted his website to look and feel. With this, my only option was to create a site on Wix because it allowed me to drag and drop components exactly where they needed to go so the WYSIWYG is fantastic for this.

However, SEO tools and options are lacking, even with the option to add custom HTML code.

The image library doesn't function ideally but it can get the job done.
  • WYSIWYG is great at placing things exactly where you want them to go.
  • The site is very easy to use.
  • Integrations work well.
  • SEO Tools
  • Image Library functions
There are so many CMS options that anyone can use. Wix is in my top 3 for when I would need a website and a competitor CMS isn't the ideal solution.
Bryan Tanner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wix is a personal solution to a departmental problem. As a tennis instructor to university students, my biggest problem is not having enough time with students. Wix has enabled me to adopt a flipped-classroom model in which I reserve class time for practice and questions. All other instruction is conducted on the students' respective schedules outside of class. I developed a Wix website containing instructional information. I email students regularly asking them to review specific information before coming to class.
  • The plug-and-play design makes it easy for most anyone to use.
  • The abundant variety of design tools Wix offers.
  • The templates aren't just functional, they're beautiful!
  • Although I've never used it, Wix's paid customer support seems easy to use and helpful.
  • I understand Wix's desire to prevent users from editing HTML, but it would be nice on occasion.
  • I'm reaching for things Wix could improve upon; I think their product meets my needs perfectly. I was going to say something about SEO training for site developers, but they do a great job with it too.
Anyone who wants a beautiful gateway to content, I recommend this site. You don't have to author content here necessarily, you can just link photos, videos, documents, or products. I see small businesses benefiting most from Wix. All a small business would need is a product page, FAQ page, Contact page. I have also found it helpful as a learning resource for my university students.
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