Emodo (with Placecast) vs. GroundTruth

Emodo (with Placecast)

Emodo (with Placecast)

0 Reviews and Ratings

GroundTruth

GroundTruth

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emodo	Score 0.0 out of 10	N/A	Emodo (now including the former Placecast, acquired by Ericsson Emodo in 2020) aggregates, curates, and activates carrier data to deliver advertising solutions. Emodo has access to this data as part of Ericsson, a global telecommunications company that drives more than 50% of the world’s mobile data, voice, and text. The result is what the vendor describes as a Smart Graph that includes over 2B+ unique user profiles utilizing billions of attributes, analytical measurement tools, and location…	N/A
GroundTruth	Score 6.2 out of 10	N/A	GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.	N/A

Pricing

Emodo (with Placecast)

GroundTruth

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Emodo	GroundTruth
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Emodo (with Placecast)	GroundTruth

Best Alternatives
	Emodo (with Placecast)	GroundTruth
Small Businesses	Google AdMob Score 5.9 out of 10	Google AdMob Score 5.9 out of 10
Medium-sized Companies	Yahoo Ads Score 6.0 out of 10	Yahoo Ads Score 6.0 out of 10
Enterprises	Marin Software (discontinued) Score 9.1 out of 10	Marin Software (discontinued) Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Emodo (with Placecast)	GroundTruth
Likelihood to Recommend	- (0 ratings)	8.6 (3 ratings)

User Testimonials
	Emodo (with Placecast)	GroundTruth
Likelihood to Recommend	Ericsson No answers on this topic	xAd It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.) Incentivized Mike McPeak Growth Marketing Director Read full review
Pros	Ericsson No answers on this topic	xAd Launch digital ads campaigns Change creatives and rollout campaigns in minutes Target specific user personas for great conversions Incentivized Verified User Anonymous Read full review
Cons	Ericsson No answers on this topic	xAd Adding a save option sometimes when you don’t hit next the work you are using is lost. Adding in app recommendations Incentivized Darrell Canty Digital Marketing Analyst Read full review
Alternatives Considered	Ericsson No answers on this topic	xAd GroundTruth was recommended to us by a vendor and was the only product we evaluated Incentivized Mike McPeak Growth Marketing Director Read full review
Return on Investment	Ericsson No answers on this topic	xAd Helps improve conversion by 20% Time to create and rollout campaigns is reduced by half Help optimise and rationalise the operational overheads and costs Incentivized Verified User Anonymous Read full review
ScreenShots